Annual Conference 2026

At the heart of the DMA's Annual Conference 2026 is one clear mission: helping you do data right. That means using it responsibly, ethically, and effectively to inspire innovation while safeguarding the trust of your customers.You'll experience a full-day agenda of thought-provoking keynotes, interactive panels and hands-on breakout sessions, all designed to equip you with the tools and confidence to harness customer data the right way.The programme is built around the DMA's five strategic pillars, your blueprint for success:

• Responsible Marketing - build trust and transparency at every touchpoint

• Customer Engagement - put customers first and create meaningful, lasting connections

• Measurement - prove your impact with data-driven insights and performance metrics

• Creativity - unlock innovative approaches that resonate

• People - empower teams and communities to thrive

Plus, you'll hear the latest government updates direct from the Department for Science, Innovation and Technology (DSIT).Speakers and the full agenda will be announced here soon.This is your chance to meet peers, share ideas and discover how to use data the right way to shape the future of marketing.