17th Mar 2026 09:00 - 17:00
Annual Conference 2026
London
Marketing is being reshaped in real time. Trust is fragile. Technology is accelerating. Customer expectations have never been higher.
The DMA Annual Conference unites leaders determined to respond, bringing together data, creativity, technology and ethics to build a marketing industry that is more effective, more trusted, more human, and relentlessly customer-centred, to truly drive business growth.
Across a full day of multi-stream content, you will experience breakthrough thinking, industry-defining case studies and practical collaboration that demonstrate what happens when everything comes together to become a commercial advantage. Connecting responsibility with performance, trust with growth, and innovation with impact. You will leave equipped to:
Turn data into a competitive advantage
Build trust that drives long-term customer value
Use technology to amplify human impact, not replace it
Deliver sustainable growth in a world that demands transparency
This is where disciplines connect. Where leadership meets action. Where community and customer expectations converge.
Headline Speaker
Keynote Speech from Lea Karam, Founder and CEO, Mindscope
Lea Karam is a multi-award-winning behavioural scientist, Founder and CEO of Mindscope, and globally recognised as a pioneer in the field of Behavioural Science.
In an era where brands are grappling with unprecedented changes in consumer behaviour, driven by algorithms, AI, and cultural shifts, Lea translates complex psychology into practical, effective insights, working with the world’s leading brands and platforms to explore how influence operates across technology, entertainment, culture and commerce.
Through Mindscope, Lea founded a new kind of behavioural innovation lab - one that uncovers emerging human behaviours and translates them into community reconnection, high-growth strategies and the unique synergy of social and commercial change.
A sought-after keynote speaker, she delivers sharp, engaging, future-focused talks on behaviours, trends, AI, identity, media landscapes, consumer psychology, and the rapidly evolving dynamics of modern audiences.
Agenda
Main Stage
Rachel Aldighieri, CEO, DMA
Tony Miller, Chair, DMA
To be announced soon...
Ipsos data shows a Britain getting older, more diverse, and exposed to cyber risk. Public Sentiment is bleak, division is widening, and half want radical change. Yet reasons for optimism remain and as overwhelm ebbs, leaders and brands must pair realism with empathy, readiness for rapid tech adoption, and crisis preparedness.
Eleanor Thornton-Firkin, UK Head of Creative Excellence, Ipsos
Greg Clayton, UK Head of Growth, Ipsos
Breakout Session 1
Hear the story behind 2025's DMA Awards Grand Prix winner, as its creators reveal the strategy, creativity, and results behind their "Building a Billion Pound Brand" campaign with the England and Wales Cricket Board (ECB), which has transformed The Hundred into one of Britain’s most valuable and culturally relevant sports brands.
Matt Rhodes, Chief Strategy Officer, House 337
Jen Vile, Marketing Director, ECB
Marketers face unprecedented pressure to prove effectiveness across increasingly fragmented media landscapes. In this session, the DMA Media Council unveils its new Media Effectiveness Deck, a practical toolkit designed for agencies and media owners to help brands measure, communicate, and improve their results.
Breakout Session 2
With the accelerated use of AI, this session will explore how organisations and individuals are building agile teams and career paths that are fit for the future, using technology to amplify human impact, not replace it, and deliver innovative work to meet rising customer expectations.
Russell Parsons, Editor-in-Chief, Marketing Week
Jemima Myers, Director, Social Chameleon
As the use of data and AI continues to shape how brands connect with customers, marketers are often unaware of the unintentional harms that can emerge from even the most well-meaning data strategies. This interactive session from the Marketing Ethics Committee explores how everyday marketing decisions can inadvertently undermine consumer trust, dignity, and wellbeing.
Leila Seith-Hassan, Chief Data Officer, Digitas
Sue MacLure, Director of Data, CACI
12:45 - 13:45 | Networking Lunch
Breakout Session 3
From attracting consumer attention, to deepening customer relationships and igniting household conversations, Super Touchpoint planning might just be the way that brands find a meaningful way to be relevant in people's lives.
Ian Gibbs, Insight and Planning Director, DMA
This fireside chat will explore the themes from the DMA Black Marketers Council’s IN&UP project, diving into strategies for career success from senior Black leaders for the pain point of blossoming Black talent.
Breakout Session 4
Two teams will present arguments for and against the motion: "In today’s economic climate, purpose-led marketing no longer delivers commercial returns."
Charlotte Langley, Chief Marketing Officer, Bloom & Wild
Kate Taylor Tett, Director, GREAT Britain & Northern Ireland Campaign
Victoria Heath, Chief Marketing Officer, SunLife
This session combines practical panel insights from the DMA’s Value of Customer Data report, with an interactive group scenario designed to help you turn customer insight into real marketing impact.
Jason Cort, CRM Technology Lead, The Co-operative Group
Jo Young, Managing Director, UniFida
Main Stage
Explore how shared experiences, community and trust are vital to driving customer engagement through this interactive session led by Mark DeLisser.
Mark De-Lisser, Vocal Coach on The Masked Singer
Lea Karam is a multi-award-winning behavioural scientist, Founder and CEO of Mindscope, and globally recognised as a pioneer in the field of Behavioural Science.
In an era where brands are grappling with unprecedented changes in consumer behaviour, driven by algorithms, AI, and cultural shifts, Lea translates complex psychology into practical, effective insights, working with the world’s leading brands and platforms to explore how influence operates across technology, entertainment, culture and commerce.
Through Mindscope, Lea founded a new kind of behavioural innovation lab - one that uncovers emerging human behaviours and translates them into community reconnection, high-growth strategies and the unique synergy of social and commercial change.
A sought-after keynote speaker, she delivers sharp, engaging, future-focused talks on behaviours, trends, AI, identity, media landscapes, consumer psychology, and the rapidly evolving dynamics of modern audiences.
Rachel Aldighieri, CEO, DMA
Tony Miller, Chair, DMA
Speakers
Lea Karam
Founder and CEO, Mindscope
Lea Karam is a multi-award-winning behavioural scientist, Founder and CEO of Mindscope, and globally recognised as a pioneer in the field of Behavioural Science.
Leila Seith-Hassan
Chief Data Officer, Digitas UK
Leila is Chief Data Officer at Digitas, leading global data and AI strategy to deliver innovative, ethical solutions. With experience at Amex, Nestlé, GSK, and IBM, she champions diversity in STEM and chairs the DMA’s Marketing Ethics Committee.
Sue MacLure
Director of Data & AI Ethics, CACI
Sue has led data roles across client and supplier organisations for over 30 years. More recently she has attained certification in AI Ethics at LSE and Edinburgh University
Mark De-Lisser
Vocal Coach, The Masked Singer
Eleanor Thornton-Firkin
UK Head of Creative Excellence, Ipsos
Eleanor loves the world of brands and advertising, spending her entire career helping some of the world’s biggest companies integrate consumer insights into the creative process and drive business growth.
Greg Clayton
UK Head of Growth, Ipsos
Greg is the UK Head of Growth at Ipsos, supporting our clients’ growth with Ipsos’ unique and compelling evidence base of consumer, market and societal insight.
Kate Taylor Tett
Director, GREAT Britian & Northern Ireland Campaign, Cabinet Office
Russell Parsons
Editor-in-Chief, Marketing Week
Russell is the editorial lead for the UK's most prominent marketing title and event.
Charlotte Langley
CMO, Bloom & Wild
Charlotte is CMO at Bloom & Wild, Europe's leading online flower and gifting platform.
Jen Vile
Marketing Director, ECB
Victoria Heath
CMO, SunLife
Matt Rhodes
Chief Strategy Officer, House 337
Jo Young
Managing Director, UniFida
Jo Young, an Oxford maths graduate and UniFida MD, specialises in data-led marketing optimisation and carbon measurement. She’s delivered pioneering consultancy work for leading UK brands, combining econometrics and attribution.
Jason Cort
CRM Technology Lead, The Co-Operative Group
With 15 years in Customer Data, Jason champions brand-side data value through integrity and impact. Grounded in doing right by data subjects, he lives by the mantra: “Nice story, where’s the data?”
Jemima Myers
Director, Social Chameleon
Ian Gibbs
Insight and Planning Director, DMA
With over two decades of experience, Ian Gibbs is the DMA’s Director of Insight and Planning and the creator of the DMA Effectiveness Databank. He also serves as Director of Data Leadership at JICMAIL and technical consultant for PAMCo.
Rachel Aldighieri
Chief Executive Officer, DMA
As CEO, Rachel leads the DMA team to deliver its mission of empowering marketers to do data right and drive industry growth.
Tony Miller
CMO (Interim), Direct Line Group
Tony Miller is a seasoned CMO, marketing transformation consultant, and the Non-Executive Board Chair of the DMA.
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