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Email Marketing Strategy Qualification
Email is still one of the most effective tools in marketing. But to get significant results, you need more than just great copy; you need a powerful strategy behind every campaign.
This Email Marketing Strategy Qualification helps you turn everyday emails into smart, data-driven copy that connects with your audience and supports your business goals. You'll discover how to create better customer journeys, boost email delivery, and increase your efficiency.
It's self-paced, packed with real-life case studies, interactive exercises, and templates you can use straight away. You’ll gain an industry-respected IDM-accredited Level 6 qualification.
How this Email Marketing Strategy training will help you:
Think bigger than copy: Discover how to build email campaigns with a clear strategy that drives real results.
Turn data into action: Use smart insights to design customer journeys that boost engagement and conversions.
Work smarter, not harder: Learn how to increase efficiency and streamline your email campaigns.
Stand out in your career: Gain an industry-recognised Level 6 qualification that showcases your expertise.
Put learning into practice straight away: Get ready-to-use tools, templates, and case studies you can apply from day one.
What is the Email Marketing Strategy Qualification?
The Email Marketing Strategy course will help you work smarter and with more strategic impact, no matter the purpose of your email campaign. You will learn how to build and optimise strategic email campaigns using data, segmentation, and journey planning to boost performance.
Fully recognised and accredited by the IDM, this prestigious Level 5 certificate can be completed online at your own pace. Please note that non-DMA members will have one year to complete this course.
What Will You Learn?
This in-depth course will teach you how to create email campaigns that are strategic, customer-focused, and in line with your wider marketing goals. From defining clear objectives to improving personalisation, deliverability and measurement, the Email Marketing Strategy course will give you the tools to get more from every email you send.
What omnichannel marketing is
The benefits of omnichannel marketing
How omnichannel campaign planning will get you better results
How an omnichannel approach can fit into your current marketing planning process
How omnichannel strategic campaign briefs should support your wider marketing objectives
The stages required to produce an omnichannel plan for yourself
What does it mean to be customer-centric
What are the benefits of being customer centric
How to create a customer-centric strategy
How to create customers personas to support targeting and content messages
How to link your data to your profiles and ways to further enhance your data
How to use technology to help your customer relationship
How to move from strategy to delivery using Segmentation, Targeting and Positioning (STP)
How to create a customer journey based on key activity and next best action
How to choose the right channel for the right moment
The importance of a good brief
The things you need to consider when writing a brief
How to shape your brief for your campaign
How to identify the different aspects of SMART objectives
Understand why they are vital to the successful delivery of your campaigns and projects
What an effective email strategy looks like
Proven techniques to improve your email marketing
How to build a framework to manage long term effectiveness
Why you need an email campaign strategy
How to develop an email campaign strategy
What the elements of a formidable email campaign strategy are
The different measures of email engagement
What the relationship is between metrics and objectives
How to monitor effectiveness of your emails
Who is this course for?
Marketing Managers wanting to make a strategic impact and boost performance
Professionals ready to improve their planning skills
Anyone managing email contact within a wider marketing role
How Will You Be Assessed?
To pass the Email Marketing Strategy Qualification , you’ll need to complete a 1-hour online exam.
Why Choose the Email Strategy Qualification?
Learn at your own pace: this online course gives you the chance to further your career around your personal schedule.
Trusted credentials: earn 32 CPD points and a Level 6 certificate with IDM accreditation.
Learn from the best: The DMA is an industry-leading institution that sets the standard in marketing, with a mission to ‘do data right’ and help you become more customer orientated.
Advance your career: Whether you’re after your next role, going for a promotion or looking to strengthen your freelance business, this qualification will demonstrate your commitment to professional growth and adds real value to your CV.
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