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Marketing Qualification
This course will provide you with the knowledge and practical skills you need to plan, execute, and measure the success of your marketing campaigns.
If you’re looking for professional marketing training, this course will deliver in all areas. Boost your knowledge, earn a sought-after accredited award and learn from the best minds in marketing.
How will this course help you succeed
Excel in your career as a marketing professional with this prestigious, IDM-accredited Level 4 Award
Benefit from a curriculum shaped by marketing professionals, subject matter experts, and learning specialists
Apply your new skills directly to your current or future role so you can deliver effective marketing campaigns that are timely, budget-conscious, and customer-focused
What is the DMA Marketing Qualification?
The Qualification in Marketing will enable you to work through a range of case studies, practical exercises and processes to strengthen your knowledge of best practice marketing fundamentals.
Fully recognised and accredited by the IDM, this prestigious Level 4 certificate can be completed online at your own pace. Please note that non-DMA members will have one year to complete this course.
What will you learn?
This online course uses case studies and practical scenarios to bring marketing theory to life. You will explore why customer-centricity lies at the heart of effective marketing and learn how to apply this principle to your campaigns. The course also covers the benefits of both offline and digital marketing channels and how to combine them for maximum impact. In addition, you’ll discover how to deliver campaigns on time and within budget while maintaining high creative and branding standards. Finally, you’ll learn how to use data insights to continually refine your marketing activities and enhance campaign performance.
Marketing Qualification Content
The fundamentals of good marketing
How to use the 4Ps framework
How to ensure your company is customer-centric
What customer relationship management is
How you can identify different types of customers and their needs
How you can deliver an effective CRM programme for your business
What the multiplier effect is
How and why it works
How to plan and execute it effectively
What are the main online marketing tools/channels
Understand the importance of online marketing
Why and when do we need to use the online marketing channels
What the main offline marketing tools/channels are
Why and when do we need to use the offline marketing channels
What are the creative elements of marketing communication
How you should approach them
About some great examples of award-winning creatives
What customer data is
Why customer data is so important to the success of a business
How to use customer data to make your marketing more effective
What customer segmentation is and how it is useful for shaping your communications
What the different types of segmentation are
How to use your data to influence channels selection and messaging
The importance of marketing planning
How to use marketing tools to plan your campaigns
The core steps to creating marketing communication
How personas will help you create more effective marketing communications
How to select the right communication channels to suit your audience
How to develop creative that will appeal to your audience
Why testing is so important in marketing
The key areas to test across your marketing activity
The different options when setting up a testing plan
Things to consider when implementing your testing plan
The importance of a good brief
How to write a brief and what to include in it
What things you need to consider when you are briefing a third-party
How to manage agencies/teams
Why and how to analyse your marketing campaigns
Where analysis and campaign insights should sit in your campaign planning process
How to develop and use your insights
The importance of math in marketing
How to calculate a range of metrics
How to use metrics to optimise your marketing campaigns
Which data protection regulations impact your work
How you can make sure you are compliant with advertising standards
Which sectors have industry-specific regulations relating to advertising
Who is this course for?
The Marketing qualification is ideal for:
Aspiring marketers who want to start a career in marketing and build a strong, accredited foundation
People already working in the marketing industry who do not yet have any formal training or qualifications
Marketing executives responsible for planning and delivering campaigns who want to sharpen their skills in audience understanding, campaign management, and performance measurements
How will you be assessed?
To pass the Qualification in Marketing, you’ll need to complete a 1-hour online exam.
Why choose the DMA Marketing qualification?
Career boost: Accredited by the Institute of Data & Marketing (IDM), guaranteeing world-class standards and real-world relevance. We set the benchmark for practical, results-driven marketing education.
Online format: Study at times that fit around your schedule with 24/7 access to innovative resources, expert insight, and professional development opportunities designed to empower success
Immediate impact: Learn how to apply your new knowledge straight away, with real-world examples and hands-on interactive activities
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