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Data and Analytics Qualification
Do you want to make smarter decisions using data? The DMA Data and Analytics qualification is your opportunity to gain an industry-recognised course.
You’ll discover how to ‘do data right’ and grasp the foundations of data analytics, enabling you to gain valuable insights and supercharge your marketing campaigns.
This online data and analytics qualification will enable you to analyse real-life case studies, engage with videos and interactive exercises and download useful templates. These will help you apply your newfound knowledge with confidence and level up fast.
Drive instant impact using practical techniques
Use insights to drive meaningful growth and build trust
Stand out professionally with IDM’s respected accreditation
Excel by showing your commitment to continuous learning
What is a DMA Qualification in Data and Analytics?
This data and analytics course is aimed at professionals and individuals looking to build core skills to use data effectively and create impactful marketing campaigns. You will study a range of comprehensive modules developed by real-world industry specialists.
The IDM accredited Level 4 qualification helps you understand data and analytics at a foundation level and further your career. It can be completed online, at your own pace. Please note that non-DMA members will have one year to complete this course.
What will you learn?
During this course, you will be taught how to utilise data to gain valuable insights. You will learn everything from using data to enhance marketing campaigns and crafting data driven strategies to building an effective data infrastructure within your organisation. You will also cover how to create a secure and compliant data management culture for teams.
Data and Analytics Course Content
What data is
The different types and levels of data
The main sources of data
How data analytics works
Practical applications of data analytics
Common tools used in data analytics
Key characteristics of good data quality
How poor data quality can harm your business
Ways to improve the quality of your data
Benefits of a single customer view and data platforms
Different types of data platforms and how they work
How to develop a data platform
What data segmentation is and its benefits
What predictive modelling is and its advantages
Understanding the predictive power of data triggers
Different forms of marketing measurement
Pros and cons of each measurement type
What actionable insights look like
What good data storytelling and visualisation look like
How to improve your data narrative
What makes a great report
Best practices and guidelines for campaign reporting
How to track campaign results using Excel
How to use campaign data to develop a marketing budget
Key data protection regulations impacting your work
How to stay compliant with advertising standards
Industry-specific regulations for certain sectors
How to manage data security
Approaching risk management effectively
How to manage data analysts
Why a data-driven marketing strategy is important
Key steps to creating a data-driven strategy
The role of customer data and analysis in your strategy
Who is this course for?
The Data and Analytics Qualification is ideal for :
Professionals who are looking to learn the fundamentals of data analytics to step up their marketing activities.
Entrepreneurs or business owners wanting to strengthen their analytical skills.
Motivated individuals seeking a foundation course to equip them with the tools to further their career.
Whether you are new to marketing or looking to increase your knowledge, this qualification will teach you how to harness data and transform it into powerful, actionable insights.
How will you be assessed?
To pass the DMA Qualification in Data and Analytics, you'll need to complete a 1-hour online exam.
Why choose the DMA Data and Analytics Qualification?
Learn from the best: The DMA is a leading marketing institution with a mission to ‘do data right’ and help you become more customer focused.
Flexible Learning: The freedom to study at a pace that suits you and your schedule.
Trusted Credentials: Obtain a Level 4 certificate with IDM accreditation and earn 23 CPD points.
Get ahead in your career: This prestigious course from the DMA adds real value to your CV, showing your dedication to continuous learning.
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