Legal and Policy Update

Trust isn't just a buzzword in advertising, media, and branding — it's the invisible currency that drives growth and shapes consumer behaviour.Yet, despite its power, there's little empirical evidence to show why trust matters, how it is made, or what it is truly worth to brands and businesses.

On Wednesday 28 January, join an expert line-up of industry leaders as they unpack why understanding and measuring trust is becoming a game-changer for our sector. The session will be chaired by Rachel Aldighieri, CEO at DMA, bringing her perspective on how trust is shaping the future of data-driven marketing.

You'll also hear from:

• Eve Stansell, Planning Director at Marketreach

• Matt Bourn, Director of Communications at the Advertising Association and author of Trusted Advertising

Expect new insights from Marketreach's pioneering research, The Trust Factor, including:

• What trust is and how it is made (there are 8 components to trust)

• The commercial impact of trust (it pays to be trusted!)

• How trust shapes consumer attitudes and behaviours

• Why trust is essential in communications

• How trust is impacted by different media

This is your chance to join the conversation and challenge your thinking about how trust can transform the future of brand relationships.

Don't miss it — Wednesday 28 January. Be part of the trust conversation.

New regulation continually shapes how data can be used and what good practice looks like. Staying ahead of change helps you protect brand trust, unlock opportunities early, and make decisions with confidence.

Join DMA's Director of Policy and Public Affairs, Chris Combemale, alongside leading regulatory voices, as they bring you the latest legal and policy developments influencing data and marketing. This exclusive member-only session will explore compliance, key opportunities for growth, and innovation across the evolving regulatory landscape.

You'll also have the chance to put your questions directly to policy specialists and senior experts in a live Q&A.

This is a recurring event designed to keep our DMA Member community informed and up to date. Check back soon for speaker announcements.

#dmaevents