About us
Councils & Committees
With the DMA Code at the heart of everything they do, our Councils and Committees shape, champion, and uphold the standards for what “doing data right” and being truly customer-focused mean in marketing.
Bringing together some of the brightest and most experienced minds in our industry, they reflect the full diversity of the DMA’s membership and the challenges marketers face today. These groups lead on best practice, develop guidance, and produce thought-leadership that helps brands navigate change with confidence. They also create forums for collaboration, support professional development, and ensure every discipline is represented in the decisions shaping our industry.
Through this shared expertise and commitment to progress, our councils move the industry forward and keep it aligned with our core values and long-term ambitions.
By the industry, for the industry
We are dedicated to crafting a responsible and data-driven marketing industry, and our councils & committees play an important part in achieving this. Here’s how they are structured.
Committees
Governance
Committee
Measurement
Committee
Customer Engagement
Committee
Talent
Committee
Creative
Committee
Marketing Ethics
Committee
Awards Committee
Councils
How to get involved
- 01.
Read about our councils & committees
Read what is involved and what is expected to see if it is something you’d like to do.
- 02.
Fill in the application form
Just give us a few details and tell us why you want to join.
- 03.
Review of application
A member of the council and committee team will review the application form and get in touch.
- 04.
Trial membership
Attend two consecutive meetings as a trial member to secure your place.
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700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.