3rd Feb 2026 (Other dates available) Online
Copywriting for Web & Email Course: Create Copy That Connects and Converts
In the digital world, great copy is what cuts through the noise. Whether you're writing for your website or an email campaign, the words you choose matter.
This hands-on, one-day virtual Copywriting for Web & Email course will show you how to write persuasive, engaging content that grabs attention and drives action.
On this online copywriting course, you’ll learn how to craft copy that supports your brand voice, improves search engine optimisation, and increases email response rates. By the end of the copywriting training, you’ll have practical tools and techniques that will instantly enhance your web and email writing.
What you’ll learn on this Online Copywriting course
Write for impact across digital channels
Boost your response rates and engagement
Gain practical experience with expert feedback
Learn from real-world examples that work
Introduction to the DMA Copywriting for Web & Email Masterclass
This expert-led course combines proven theory with live feedback and examples. Learn how digital audiences engage with content, and understand how you can tailor your copy to influence behaviour and drive results. You’ll finish the day feeling empowered, leaving equipped with practical insights you can apply straight away.
Programme
This copywriting masterclass covers essential techniques to help you become a sharper, more strategic writer, no matter the platform. You’ll explore how to write for scanning readers, optimise content for SEO, and drive action through impactful calls to action.
What Will I Learn?
Here are the key areas you’ll cover during the masterclass:
Reading Habits Online: Learn how users skim, scroll, and scan, and understand how they take in your copy.
Web Usability: Explore how the layout, length, and clarity of copy impact engagement and conversions.
Writing for All Readers: Structure content to suit both quick scanners and in-depth readers.
Concise Copy: Write short, impactful sentences that keep readers focused and deliver immediate value.
Readable Structure: Use formatting, bullets, and flow to guide attention and reduce bounce rates.
Attention-Grabbing Headlines: Craft headlines and subheadings that hook readers and stop the scroll.
Landing Pages: Create structured, compelling pages that drive conversions and support your goals.
SEO Copywriting: Boost visibility and traffic with search-friendly content that stays on-brand.
Calls to Action: Write CTAs that inspire action, encouraging sign-ups, clicks, and purchases.
Subject Lines: Craft clear and relevant subject lines that boost open rates.
Personalised Copy: Write emails that speak directly to customers and feel conversational.
Engagement Tactics: Use strong body copy and smart formatting to drive action.
Balanced Messaging: Combine logic, emotion, and values to connect with different customer types.
Benefits Over Features: Focus on what matters most to your reader and why it counts.
Effective CTAs: Craft urgent, outcome-driven calls to action that match your audience needs.
Interactive Sessions: Participate in group discussions and live Q&As for real-time insights.
Real-World Examples: Analyse successful and unsuccessful campaigns from top brands.
Live Feedback: Get personalised input and learn alongside peers through collaboration.
Why Choose This Copywriting for Web and Email Masterclass?
Expert-Led Learning: Learn from an industry leader with years of experience.
Practical and Immediate: Walk away empowered, with tools and techniques you utilise immediately.
Career-Enhancing: Gain valuable skills that employers are on the look-out for.
IDM-Accredited: Earn CPD points and obtain a recognised qualification.
Tutors
Tim Tucker
Tim Tucker is a digital content strategist and copywriting specialist with a career spanning journalism, publishing, and brand consultancy.
Related courses & qualifications
NOT A MEMBER YET?
Join today
700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.