Accessibility
Data & Marketing Association (DMA) Accessibility Statement
The DMA.org.uk is committed to ensuring accessibility for all users, including people with disabilities and those who benefit from accessible digital experiences. The site seeks to comply with the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA, as required by UK Government accessibility requirements, and strives for continuous improvement in usability and inclusiveness for diverse needs.
Commitment to Accessible Experience
DMA.org.uk aims to provide equivalent online experiences to as many people as possible, catering to those with visual, auditory, cognitive, neurological, physical, and speech disabilities. Accessible practices enhance usability not just for people with disabilities, but for everyone under varying circumstances, such as those using mobile devices in challenging environments. The DMA website also runs an accessibility software called Recite Me to ensure our online experience is as inclusive as possible.
Standards and Compliance
The site is developed and reviewed in alignment with WCAG 2.2 Level AA standards, following four accessibility principles: perceivable, operable, understandable, and robust.
Features such as clear navigation, alternative text for meaningful images, compatibility with assistive technologies, and avoidance of colour-only information conveyance are integrated into the website design.
Compliance with the Equality Act 2010 and relevant UK accessibility legislation is maintained through regular audits, remediation, and accessibility best practices. Any areas where full standards are not met will be clearly disclosed in this statement, with a commitment to ongoing improvement.
User Feedback and Contact
DMA.org.uk encourages users to provide feedback if they experience barriers to accessing content or services. Efforts are made to ensure reasonable adjustments for users with disabilities. Contact details for accessibility-related queries or suggestions are available via the site's contact page.
Continuous Improvement
Accessibility is viewed as an ongoing process. Regular checks, team training, and audits are part of maintaining and enhancing accessibility. As new content or features are added, efforts will be made to avoid introducing new barriers and to update accessibility practices accordingly.