Subject

Digital Marketing

Department

Digital marketing is the engine of modern business growth.

Here you’ll find every DMA resource to help you grow, from hands-on training and expert events to reports, and award-winning case studies. Learn how to amplify visibility, attract the right audience, and turn engagement into measurable revenue. Whether you’re refining one channel or optimising your full digital mix, you’ll leave with proven frameworks, ready-to-use tools, and the confidence to make every click count.

Events & webinars

Event

17th Mar 2026 09:00 - 17:00

Annual Conference 2026

Marketing is being reshaped in real time. Trust is fragile. Technology is accelerating. Customer expectations have never been higher. The DMA Annual Conference unites leaders determined to respond, bringing together data, creativity, technology and ethics to build a marketing industry that is more effective, more trusted, more human, and relentlessly customer-centred, to truly drive business growth.

Reports, guides & templates

Guide

12th Jun 2025

Do Data Right With the New DMA Data Protection Templates

The DMA is proud to launch a powerful new suite of data protection templates, exclusive to DMA membe…

Report

16th Nov 2023

Retail Marketing Effectiveness 2023 report

While the overall cross-sector picture of marketing effectiveness has remained muted in the past yea…

Report

17th Nov 2022

Customer Engagement: Future Trends 2023

The customer engagement landscape is continually evolving and growing. But what will come next? Read…

Report

6th Jun 2022

Meaningful Marketing Measurement: Charity Sector Focus

How have charities met the challenges of the last two years? New DMA research delivers insight into …

Report

28th Apr 2022

Meaningful Marketing Measurement 2022

Our report presents key effectiveness insights that have been uncovered through analysis of the DMA’…

Report

30th Mar 2022

Future Trends 2022

A collection to inspire brands to find innovative and diverse ways to respond to new customer behavi…

Report

14th Dec 2021

DMA Insights: Values Are Changing How Consumers Shop

Could your brand support consumers by developing offerings that align with their personal values? Th…

Report

20th Jul 2021

Email Benchmarking Report 2021

Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchma…

Report

27th May 2021

Marketer Email Tracker 2021

During the pandemic email has proven vital for businesses to communicate with customers. The restric…

Report

25th Jan 2021

DMA Insight: Channel Challenges Between Generations

How do different generations of consumers trust the marketing they receive through different channel…

Report

25th Feb 2020

DMA Insight: Email and the Mature Market

Email remains a core channel to attract and engage customers across the full customer journey. But a…

Report

1st Oct 2019

Email Benchmarking Report 2019

The DMA's Email Benchmarking Report on key email metrics is here. In collaboration with dotdigital, …

Courses & qualifications

Qualification

Anytime Online

Social Media Qualification

The DMA Social Media qualification will teach you how to use social media strategically to support b…

Qualification

Anytime Online

Marketing Qualification

This course will provide you with the knowledge and practical skills you need to plan, execute, and …

Qualification

Anytime Online

GDPR Qualification

GDPR and the Data Protection Act have completely transformed the way we handle personal data.

Qualification

Anytime Online

Email Marketing Strategy Qualification

Help turn everyday emails into smart, data-driven copy that connects with your audience and supports…

Qualification

Anytime Online

Digital Marketing Strategy Qualification

Are you looking to stand out online and drive more traffic to your website? The DMA qualification in…

Qualification

Anytime Online

Data Driven Marketing Planning Qualification

Are you looking to harness the power of data in your marketing planning?

Qualification

Anytime Online

Data and Analytics Qualification

Do you want to make smarter decisions using data? The DMA Data and Analytics Qualification is your o…

Qualification

Anytime Online

Customer Data Strategy Qualification

Do you want to create smarter strategies fuelled by customer data? The DMA Customer Data Strategy Qu…

Qualification

Anytime Online

Content Marketing Strategy Qualification

Do you want to create smarter campaigns that focus on your customers’ needs?

Qualification

Anytime Online

Campaign Data Strategy Qualification

The DMA Campaign Data Strategy Qualification is your chance to level up fast.

Qualification

Anytime Online

Behavioural Economics Qualification

The Behavioural Economics Qualification is your fast-track to mastering the science of human behavio…

Masterclass

14th Jan 2026 (Other dates available) Online

Customer Retention Course: Turn Insights Into Loyalty and Long-Term Growth

Unlock the secrets to lasting customer relationships and long-term brand loyalty.

Join today

700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.

Digital Marketing