Pillar
Measurement
Effective measurement is about clarity. It shows the true impact of marketing and how it drives both immediate response and long-term growth.
Here, you will find all DMA’s expertise on measurement in one place. From research, guidance, and thought leadership to event and training all designed to help you focus on the metrics that matter, and adopt methodologies that track success with confidence.
Events & webinars
Event
17th Mar 2026 09:00 - 17:00
Annual Conference 2026
Marketing is being reshaped in real time. Trust is fragile. Technology is accelerating. Customer expectations have never been higher. The DMA Annual Conference unites leaders determined to respond, bringing together data, creativity, technology and ethics to build a marketing industry that is more effective, more trusted, more human, and relentlessly customer-centred, to truly drive business growth.
Reports, guides & templates
Courses & qualifications
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700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.