Legal & Public Affairs
Legal helpdesk
Become a member and receive access to free help and support from our Legal and Compliance Team.
The DMA’s expertise in data protection for marketing enables marketers to engage with customers and donors to support growth and innovation while respecting privacy and adhering to legislative obligations. Whether you are a small business without internal legal resources or a large company whose legal and compliance team lacks expert knowledge in marketing, the DMA legal experts will support your customer engagement and help you do data right.
Data and Marketing Legal Helpdesk
The DMA Legal Helpdesk is available to assist you with legal queries. As a DMA member, you can save time and money by contacting our Legal and Compliance team, who offer free advice in the following specialist areas:
GOT A LEGAL QUESTION?
Our Legal and compliance team
Members can get in touch with our Legal and Compliance Team for free, for help and support in the following areas:
Data Protection Legislation
Including UK GDPR, Data Protection Act 2018, PECR, and amendments to these laws by the Data Use and Access Act 2025, as they relate to direct marketing.
Data Privacy and Transparency
Receive impartial reviews of draft DPIAs, Privacy Policies, Legitimate Interest Assessments, Consent Statements, and data capture methods.
Channel-Specific Marketing Rules
Gain valuable insight into the regulations of Direct Mail, Telemarketing, Email Marketing, SMS, and Digital Marketing.
Industry-Specific Codes of Practice
Including the Fundraising Regulator’s Code of Fundraising Practice and the ASA’s Code of Advertising Practice.
Advertisement and Marketing Content
Our team can help to review your promotional marketing terms and conditions.
Enhanced Legal Helpdesk
For additional support on queries that fall outside of our Legal Helpdesk’s remit, we have partnered with law firm Lee & Thompson, who can offer assistance via a free 30-minute consultation by referral, exclusive to DMA members.
Lee & Thompson can offer assistance with:
Comparative advertising
Contract and Commercial Queries
E-commerce Issues
Intellectual Property (trademarks, copyright, etc.)
Music Clearance
Product Liability
GOT A LEGAL QUESTION?
ICO - Innovation Support Service
We also collaborate with the Information Commissioner’s Office (ICO) on its Innovation Services programme:
Innovation Advice
A fast, direct service for organisations engaging in new or innovative projects involving personal data.
The Regulatory Sandbox
For organisations developing innovative products and services using personal data for public benefit.
The Innovation Hub
Offers advice to pre-market innovators who are developing, testing, and refining new products and services that use personal data in innovative ways.
Frequently asked questions
I'm not a member, can I still use the helpdesk?
What are the helpdesk's opening hours?
Who can use the legal helpdesk?
What advice does the legal helpdesk cover?
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We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.