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Behavioural Economics Qualification
Want to understand what really drives customer decisions and turn that insight into better campaigns? The Behavioural Economics qualification is your fast-track to mastering the science of human behaviour in marketing.
You will learn how to apply proven behavioural principles to your campaigns, create powerful customer connections, and get people to stop scrolling and start engaging. Build the skills that set you apart and earn an IDM-accredited Level 5 certificate to showcase your expertise.
You’ll explore real-world case studies, practical templates, and interactive exercises designed by industry experts – giving you the tools to transform the way you think about marketing.
How will this qualification helps you succeed
Apply behavioural science to design smarter, more effective campaigns
Build customer trust by turning insights into engagement
Boost your career with an industry-recognised IDM Level 4 accreditation
Learn at your own pace with a flexible online format supported by marketing professionals
What is Behavioural Economics Qualification?
The Behavioural Economics course is the unique fusion of Economics, the study of markets, and Behavioural Psychology, the study of behaviour. By exploring this course, you will learn how individuals behave in markets and more importantly, how customers interact with brands.
Fully recognised and accredited by the IDM, this Level 5 certificate can be completed online at your own pace. Please note that non-DMA members will have one year to complete this course.
What will you learn?
Designed for marketing professionals, this online course helps you elevate your brand by deepening your understanding of customer behaviour. You’ll learn how insights into behavioural patterns and biases can enhance your marketing campaigns, explore the EAST framework to drive behavioural change, and discover how to use data for more reliable decision-making. The course also covers best practices for optimising campaigns and A/B testing to achieve the best possible results.
Behavioural Economics Course Content
Why Behavioural Economics is relevant for marketers?
The Background to Behavioural Economics
A history of Behavioural Economics
Behavioural Economics in the Boardroom
Why Behavioural Economics is important now?
Behavioural Economics and applications to the wider economy
What does Behavioural Economics mean for the marketing community?
Learn about the social desirability bias and confabulation
Explore the core principles of experimental method
What drives choice
What are the EAST principles for effective communication
What is the MINDSPACE framework
How to make a desired behaviour as easy as possible for the consumer
What is choice paralysis, and how to limit it
What is extremeness aversio,n and how to avoid it
How to make a desired behaviour attractive for the consumer
What is the concept of farming
What is cognitive dissonance
How can your weaknesses make your business more attractive
How to use social influence in marketing
The concept of herding
The importance of tailoring your messages
The risks of social proofing
The importance of timeliness in your communications
When to target an audience
How to form a hypothesis
What are the main experimental methods
What are the basic rules to make sure your experiment is valid
How to design your test
Decide what factors to measure
How to analyse the results and learn from them
How to translate your results into a marketing campaign
What are the most significant principles of Behavioural Economics
How they have been successfully used in communication campaigns
Why Choose the DMA Award in Behavioural Economics?
Career Boost: Earn a level 5 certification to enhance your credentials.
Immersive Training: The course includes downloadable templates and interactive exercises to apply your knowledge directly to challenges and issues your business is facing.
Learn from Experts: Learn from the very best in the industry. Developed with input from the industry's best, including subject matter experts and learning specialists to ensure you get the most out of your time.
Completely Flexible: Work around your busy schedule and complete the course within your own timeframe, at your own pace.
How will you be assessed?
To pass the Behavioural Economics Qualification, you’ll need to complete a 1-hour online exam.
Who is this course for
The Award in Behavioural Economics is ideal for:
Marketing professionals who want to develop their knowledge of the principles behind Behavioural Economics.
Professionals wanting to deepen their understanding of how to utilise Behavioural Economics to enhance their campaign's effectiveness and improve conversion rates.
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