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GDPR Qualification
GDPR and the Data Protection Act have completely transformed the way we handle personal data.
These powerful regulatory frameworks help protect individual privacy rights, increase transparency, and offer valuable guidelines to shape your data management strategy.
Learn how to do data right with this Level 4, online, self-paced qualification from the DMA. Gain a comprehensive, practical understanding of the UK’s General Data Protection Regulation (GDPR) and Data Protection Act 2018. This online GDPR Qualification equips marketers and data handlers with the essential knowledge they need to ensure data-driven marketing activities are compliant, responsible, and effective.
How this GDPR training will help you:
Boost your professional credentials with in-demand GDPR compliance skills
Navigate data protection requirements with expert knowledge
Improve your expertise by completing an IDM-accredited Level 4 GDPR Qualification
Create compliant data practices that drive trust and business growth
What is the GDPR Qualification ?
The qualification in GDPR offers hands-on resources and clear guidance on how to maximise your compliance and effectiveness when handling personal data in marketing. This Award is ideal if you would like to further your marketing career and build on your existing knowledge.
The course can be completed in your own time, at a pace that fits your schedule. Please note that non-DMA members will have one year to complete this course.
What will you learn?
This GDPR training covers everything marketers, agencies, and data specialists need to understand the evolving landscape of data protection. Once you have completed the course, you will have actionable knowledge that builds integrity, trust, and customer-centricity into every stage of your marketing.
Course Content:
What the GDPR is and why it was needed
The scope or the GDPR and who is affected by it
What conditions are necessary for the GDPR to be triggered
How consumers feel about the use of their personal data
How you can persuade customers to share their data
How you take advantage of the GDPR to build trust with your customers
The difference between a controller and a processor
The key terms used in the GDPR
What penalties you could face if you don't comply
What a data subject is
The different categories of personal data
What information is categorised as personal data
The six lawful bases under the GDPR
The two lawful bases you can use for marketing activities
How you can use consent for marketing
Minimise the impact of data breaches
Communicate breaches to the relevant authorities and individuals
Maintain breach logs and registers
Understand regulatory timelines
Learn best practice communications in crisis
The GDPR's definition of legitimate interests
How legitimate interests can be used for marketing
How to choose between consent and legitimate interests
What profiling is and how it is regulated by the GDPR
How the GDPR defines automated decision making
The legal effects of profiling
What individuals' rights are recognised by the GDPR
What companies must do to comply with these new rights
The everyday impacts of individuals' rights
The GDPR's responsibilities on data processors
What data processor contracts must include
The ramifications for data processors who don't comply with the GDPR
The importance of the GDPR's accountability principle
The impact of the accountability principle on marketers
What tools you have to mitigate risks to data privacy
The requirements of the GDPR on database record keeping
What other records of processing must you keep
What the GDPR means when it refers to 'data mapping'
What personal data breach means
What you should do if you do have a personal data breach
How and when to inform data subjects of a personal data breach
How the GDPR impacts on cross-border campaigns
Brexit's impact on data processing in the UK
How can you transfer personal data to and from the UK
Who is this course for?
This course is ideal for anyone new to good practices around personal data, as well as professionals who use customer or stakeholder data for marketing activities and want a trusted, practical guide to GDPR and DPA 18 requirements.
How will you be assessed?
To pass the course, you will need to successfully complete a one-hour online exam.
Why choose the DMA GDPR Qualification?
Career boost: Accredited by the Institute of Data & Marketing (IDM), guaranteeing world-class standards and real-world relevance
Online format: Study at your own pace
Immediate impact: Learn how to apply the legislation straight away, with real-world examples and hands-on interactive activities
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