Has MarTech Failed? What's undermining AI, Personalisation and Growth

At this webinar, Hightouch will unpack insights from their MarTech Data Report, based on a survey of 384 marketers, to reveal a surprising truth. While 74% of marketers blame tooling, data is the root cause of martech frustration 75% of the time.

Disconnected, fragmented, or inaccessible data slows teams down, increases reliance on technical support, and derails the potential of even the most advanced stacks. These challenges affect everything from AI adoption and personalisation to audience targeting and overall marketing performance.

You’ll hear real-world examples from teams who’ve solved the data problem, showing how they:

• Rebuilt their data foundations without ripping out their entire stack

• Unlocked AI-powered personalisation by making data accessible and actionable

• Reduced dependency on technical teams while increasing speed to market

• Turned fragmented customer data into a true single source of truth

This is your chance to see how the right approach to data can maximise the value of your current MarTech stack.

Join us to gain practical, actionable strategies that make AI, personalisation, and seamless customer experiences actually work.