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Customer Data Strategy Qualification
Do you want to create smarter strategies fueled by customer data? The DMA Customer Data Strategy Qualification is an industry-recognised course for marketing leaders ready to take data further.
It equips you with the skills and knowledge to build data-driven, customer-first strategies that deliver better results.
This is your opportunity to learn from industry experts and master data techniques that drive marketing performance. Discover how to delight customers and gain a competitive edge using data tools and tactics. You’ll learn how to create high-performing campaigns that resonate with customers using data segmentation, profiling, and digital platforms.
Boost customer experience and increase engagement with data-led, customer-first strategies
Enhance your credibility with an IDM-accredited Level 7 certification
Apply your learning instantly through industry case studies and practical tools
Advance your career by mastering high-demand customer data skills
What is the DMA Customer Data Strategy Qualification?
This Customer Data Strategy course is designed for marketing leaders who want to take their data strategy to the next level. With a strong focus on real-life application, you’ll explore how to use customer data to increase engagement, deliver better results, and improve customer experience.
Created in collaboration with subject matter experts and seasoned marketing professionals, this course blends expert insight with interactive exercises, videos, and industry case studies. It is designed to give you practical takeaways and insights you can apply directly to your organisation’s challenges.
What will you learn?
You will learn how customer data can be used to improve customer engagement and customer experience. This online Data Strategy Qualification will cover crucial training topics including customer segmentation and profiling, lifetime value calculation, single customer view development, and GDPR compliance. You will discover how customer data underpins marketing campaigns’ effectiveness and how to create strategies that delight customers while driving marketing performance.
Customer Data Strategy course content
What it means to take a customer-centric approach
How leading brands use data to drive loyalty and value
Align your marketing around customer needs
Segment your audience and profile your customers
Use data and research to identify trends and behaviours
Understand customer lifetime value and how to calculate it
Create an integrated customer data strategy
Build a single customer view using the right tech and tools
Understand data types, quality, and governance
Use univariate and multivariate techniques for profiling
Apply segmentation models like RFM
Set meaningful CRM goals and measure retention impact
Who is this course for?
The Award in Customer Data Strategy is ideal for:
Marketing leaders looking to fast-track their knowledge of customer data and its applications
Marketing managers who want to expand their customer data strategy toolkit
Decision makers interested in applying their learnings to their organisation’s challenges
Whether you're a practicing marketing manager or decision maker within an organisation, this qualification gives you the skills and knowledge to turn customer insight into impact.
How will you be assessed
To pass the Customer Data Strategy Qualification, you'll need to complete a 1-hour online exam.
Why Choose the DMA Customer Data Strategy Qualification?
Learn from industry leaders: Navigate today's data-centric marketing landscape with subject matter experts and seasoned marketing professionals as your guides
Boost credibility: Earn a prestigious Level 7 award accredited by the IDM and recognised across the industry
Gain practical knowledge: Get actionable insights you can apply directly to your organisation's challenges
Flexible learning: Enjoy the freedom of an online self-paced course that fits your schedule
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