Anytime Online
Digital Marketing Strategy Qualification
Are you looking to stand out online and drive more traffic to your website? This DMA award in digital marketing strategy is a comprehensive course that leads to a respected level 6 qualification. This is your chance to level up and keep ahead in your career.
During your studies, you will learn how to use data correctly and responsibly to enhance your digital marketing campaigns. You will be guided through strategic planning in key areas that include SEO, PPC, affiliate, display, mobile and website marketing - giving you the confidence to develop a seamless and results-driven approach.
Learn smart, practical skills that can be applied right away
Plan and execute powerful digital campaigns to drive growth
Stand out with an industry-recognised IDM accreditation
Build the strategic skills you need to thrive in Digital Marketing
What is a DMA Qualification in Digital Marketing Strategy?
The Digital Marketing Strategy course will teach you how to implement smart, data-based strategies across a variety of online channels to strengthen and drive the success of your campaigns.
The IDM accredited Level 6 qualification is the perfect choice if you’re looking for an online marketing strategy course. It can be completed at your own pace, giving you the freedom to learn when it suits you best.
Please note that non-DMA members will have one year to complete this course.
What will you learn?
Take your marketing strategy skills to the next level with this course designed to help you build stronger, smarter digital campaigns. You’ll learn the importance of ‘doing data right’ and will cover essential topics such as the power of omnichannel campaigns, the use of AI, scaling search engine opportunities and much more.
A variety of study materials will be provided, including real-life case studies, practical templates, engaging videos and interactive exercises - all designed by subject specialists and industry experts to make an impact.
Digital Marketing Strategy Course Content
What omnichannel marketing is
The benefits of omnichannel marketing
How omnichannel campaign planning will get you better results
How an omnichannel approach can fit into your current marketing planning process
How omnichannel strategic campaign briefs should support your wider marketing objectives
The stages required to produce an omnichannel plan for yourself
The importance of a good brief
The things you need to consider when writing a brief
How to shape your brief for your campaign
How to identify the different aspects of SMART objectives
Understand why they are vital to the successful delivery of your campaigns and projects
What AI is and how it works
How to stay up to date with AI developments
What are the legal and ethical implications of using AI
How to integrate AI into the marketing planning process
How to generate insights and content using AI
How to improve campaign success with AI
How to set up and manage an affiliate program
How to recruit and incentivise affiliates
How to measure the performance of the affiliate channel
The four different types of display ad campaigns
How to develop each strategy based on customer profile and interactions with your brand
How to measure the performance of your display advertising
The fundamentals of SEO and PPC
How to set goals for your SEM campaigns
Understand where SEM fits within an integrated marketing strategy
Understand your audience and how to target them effectively with SEM
What mobile marketing is
Why mobile investment is important
What are the most important mobile marketing tools
How to set objectives and KPIs
The key stages of a mobile customer journey
What the mobile purchase cycle is
The importance of measuring and tracking your mobile marketing
The different testing methods for you to implement
How measurement results improve mobile performance
How to build a customer-centric website
How to create personas and use data to inform website design
How to design effective customer journeys
How websites support marketing campaigns
Where web should sit in your channel strategy
How you can personalise your online experience for your customers
The key terminology you need to know to discuss web analytics
How metrics align to your web objectives
Valuable tracking and testing tools to use
The Award in Digital Marketing Strategy is ideal for:
Marketing managers looking to gain a deeper understanding of digital strategy
Professionals eager to further their strategy expertise and achieve an industry-recognised qualification.
Forward thinking individuals who want to maximise their marketing impact while building trust, loyalty and relevance
Who is this course for?
This Qualfication in Digital Marketing Strategy is ideal for:
Marketing managers looking to gain a deeper understanding of digital strategy with a focus on areas like PPC and SEO training.
Marketing executives who are eager to further their strategy expertise and achieve an industry-recognised qualification.
Whether you are looking for a promotion, embracing leadership or would like to expand your digital skillset, digital marketing strategy training will equip you with the credentials to stand out.
How will you be assessed?
To pass the Qualification in Digital Marketing Strategy, you’ll need to complete a 1-hour online exam.
Why choose the DMA Award in Digital Marketing Strategy?
Learn from the best: The DMA is a trusted marketing institution, with a mission to ‘do data right’ and help you become more customer focused.
Trusted credentials: Gain a Level 6 certificate with IDM accreditation and earn 47 CPD points along the way.
Flexible learning: This course is built to fit around you and your life - learn online, at your own pace.
Get ahead in your career: This leading qualification from the DMA adds real value to your CV and shows you’re serious about professional growth
Related courses & qualifications
NOT A MEMBER YET?
Join today
700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.