Anytime Online
Campaign Data Strategy Qualification
Are you new to data driven marketing or looking to sharpen your existing skills? The DMA Campaign Data Strategy Qualification is your chance to level up fast.
Learn how to ‘do data right’, become more customer centric and advance your career with confidence.
During this course, you will learn how to monitor key marketing metrics, master customer engagement and reach your goals. Work through real-life case studies, practical templates and interactive exercises - all developed by industry specialists.
Plan smarter, data driven campaigns from the start
Fuel marketing growth with integrity and build trust
Stand out with an industry-recognised IDM accreditation
Show your commitment to growth with continuous learning
What is a DMA Campaign Data Strategy Qualification?
The Campaign Data Strategy course will enable you to work through a range of case studies, practical exercises and processes to further your understanding of customer engagement, strategic targeting and segmentation strategies.
Fully recognised and accredited by the IDM, this prestigious Level 7 certificate can be completed online at your own pace. Please note that non-DMA members will have one year to complete this course.
What will you learn?
This in-depth course will teach marketers to make smarter, data driven decisions to support their objectives. Through online, self-paced study, you’ll discover how to target the right audience, increase revenue and develop innovative marketing strategies that work.
Covering a wide range of topics, the syllabus includes how to conduct digital audits, map out customer journey and use A/B testing to optimise campaigns. You will also explore the importance and relevance of GDPR to use data responsibly and learn how to measure campaign success across different marketing channels.
Campaign Data Strategy Course Content
Using data to add customer value
Boosting revenue growth
Improving communication relevance
Running digital audits as part of situation analysis
Setting objectives and KPI’s
Research and benchmarking techniques
Measuring and evaluating customer engagement
The role of influencers and how to select them
Using engagement to enhance the brand experience
Developing effective targeting strategies
Using data mining and predictive tools
Applying GDPR compliant segmentation
Creating customer-centric strategies
Exploring consumer behaviours
Planning frameworks to coordinate marketing communications
Mapping customer journeys
Identifying customer-related goals and KPIs
Crafting personalised contact strategies
Concepts that shape audience selection
Push vs pull marketing approaches
Precision targeting using digital tactics
What to test for optimisation
A/B and multivariant testing principles
When to refine digital media campaigns
Multi-channel marketing challenges
Understanding different attribution models
Using past behaviour to shape future campaigns
Who is this course for?
The Award in Campaign Data Strategy is ideal for:
Practising marketing leaders who are looking to utilise data-based strategies to enhance campaigns.
Professionals wanting to gain a deeper understanding of their customers and turn insights into measurable results
Forward thinking individuals who want to maximise their marketing impact while building trust, loyalty and relevance
How will you be assessed?
To pass the Award in Campaign Data Strategy, you’ll need to complete a 1-hour online exam.
Why choose the DMA Campaign Data Strategy Qualification?
Learn at your own pace: this online course gives you the chance to further your career around your personal schedule.
Trusted Credentials: Earn 41 CPD hours and a Level 7 certificate with IDM accreditation.
Learn from the best: The DMA is an industry-leading institution that sets the standard in marketing, with a mission to ‘do data right’ and help you become more customer orientated.
Advance your career: Whether you’re after your next role, going for a promotion or looking to strengthen your freelance business, this qualification will demonstrate your commitment to professional growth and adds real value to your CV.
Related courses & qualifications
NOT A MEMBER YET?
Join today
700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.