Webinar: DMA Award Winners' 2025 Showcase - Customer Journey Gold

“Data Powered Pit Stop” maximised every LEGO Formula 1 Collection multichannel touchpoint, from in-store to track side, turning what could have been a series of disconnected interactions into a single, cohesive customer journey. The campaign supercharged fan engagement, boosted product sales, and put LEGO firmly on the podium.

Chaired by Dave Robinson, Customer Strategy Director, Virgin Red and Deputy Chair of the DMA Awards Committee, join Ellie Gauci, Head of Strategy, Loyalty & CRM, VCCP and LEGO as they take you through:

• The strategic insight that shaped the journey: connecting multichannel touchpoints into a seamless fan experience.

• How modular email communications, powered by content pillars like Refuel Creativity, Drive Fandom, and Maximise Rewards, inspired fans to participate, share, and engage.

• The creative approaches that turned passive spectators into active participants, from building activities to exclusive content and rewards.

• The results behind the award win: 47.86% average email open rates, a 685% ROI, 33.8% higher spending by engaged customers, and 2.4 million increase in LEGO F1 email site traffic year on year.

Don't miss your front-row seat to the boldest thinking, sharpest strategy, and most effective creative work setting new standards in marketing excellence.