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Social Media Qualification
Do you want to make smarter decisions using data? The DMA Award in Data and Analytics is your opportunity to gain an industry-recognised qualification.
You’ll discover how to ‘do data right’ and grasp the foundations of data analytics, enabling you to gain valuable insights and supercharge your marketing campaigns.
This online data and analytics qualification will enable you to analyse real-life case studies, engage with videos and interactive exercises and download useful templates. These will help you apply your newfound knowledge with confidence and level up fast.
Drive instant impact using practical techniques
Use insights to drive meaningful growth and build trust
Stand out professionally with IDM’s respected accreditation
Excel by showing your commitment to continuous learning
Introduction - What is the DMA award in Social Media?
This data and analytics course is aimed at professionals and individuals looking to build core skills to use data effectively and create impactful marketing campaigns. You will study a range of comprehensive modules developed by real-world industry specialists.
The IDM accredited Level 4 Award helps you understand data and analytics at a foundation level and further your career. It can be completed online, at your own pace.
Please note that non-DMA members will have one year to complete this course.
What will you learn?
During this course, you’ll be taught how to utilise data to gain valuable insights. You’ll learn everything from using data to enhance marketing campaigns and crafting data driven strategies to building an effective data infrastructure within your organisation. You’ll also cover how to create a secure and compliant data management culture for teams.
Social Media Qualifications Content
The difference between business goals, marketing objectives and social media plans
How social media can help a marketing team deliver on both their business goals and marketing objectives
How to avoid some common mistakes made when starting out using social media for business
What the marketing funnel is
How social media fits in with each part of the marketing funnel
How that impacts a social media strategy and content plan
How to turn business goals into social media objectives
How SMART objectives work for social media
How to measure success using KPIs
What audience, market, and social media research involves
Why research is critical for effective social content
Where to find simple tools and sources for gathering useful insights
How to ask the right questions when given a campaign brief
What a social media platform is and what a social media algorithm is
How algorithms work, who owns them and their differences
How algorithms can help or hinder marketers for both organic and paid marketing
What role do customer insights and audience segmentation play in social media
What an audience persona is
How to use audience research to match platform choice and social media content with audience needs
How different types of social media content work and what they are best used for
How to align content types with audience interests, behaviours and each platform's strengths
Practical steps to create effective social media content that drives results
What content calendars are and why they are important for social media success
The difference between planned, reactive, planned-reactive, and calendar-based content
How to build, manage, and adapt a content calendar for your business
Why testing matters for any social media plan
What you can test, including examples for different platforms and goals
How to record, interpret and respond to test results so you keep improving
How paid social fits within an overall social media strategy
How paid social campaigns are structured and delivered
How to get the most from your budget while learning what is effective for your brand and objectives
What brand guardianship is and why it matters
Different ways to use social media content to build and maintain a positive brand image
How to curate content that aligns with your brand values and audience expectations
What to measure, why, and how when analysing social media performance
How to align data and metrics with your SMART objectives
How to interpret platform analytics dashboards to identify what is working and what to improve
How to spot trends early and assess whether they're relevant to your audience and SMART objectives
When to engage with a trend, when to adapt it for your brand and when to wisely ignore it
What to do when your post unexpectedly goes viral
How to identify and avoid common social media pitfalls before they become serious issues
The key questions to ask your manager or brand guardian when challenges arise
How to handle a social media 'disaster escalation' calmly and professionally
Who is this course for?
The Award in Data and Analytics is ideal for :
Professionals who are looking to learn the fundamentals of data analytics to step up their marketing activities.
Entrepreneurs or business owners wanting to strengthen their analytical skills.
Motivated individuals seeking a foundation course to equip them with the tools to further their career.
Whether you are new to marketing or looking to increase your knowledge, this qualification will teach you how to harness data and transform it into powerful, actionable insights.
How will you be assessed?
To pass the Award in Data and Analytics, you'll need to complete a 1-hour online exam.
Why choose the DMA Award in Social Media?
Learn from the best: The DMA is a leading marketing institution with a mission to ‘do data right’ and help you become more customer focused.
Flexible Learning: The freedom to study at a pace that suits you and your schedule.
Trusted Credentials: Obtain a Level 4 certificate with IDM accreditation and earn 23 CPD points.
Get ahead in your career: This prestigious course from the DMA adds real value to your CV, showing your dedication to continuous learning.
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