Pillar

Responsible marketing

Department

Responsible marketing isn’t just good practice, it’s essential for sustainable growth and lasting customer trust.

Here you will find all the DMA’s responsible marketing insights in one place. From thought leadership and practical guidance to risk management and policy advice, as well as events and training, there is everything you need to navigate an evolving regulatory landscape, make informed decisions, and lead marketing with integrity.

Events & webinars

Event

20th Jan 2026 09:00 - 11:00 Edinburgh

How AI is Driving Customer Engagement through Data, Creativity & Technology in Marketing

Discover how AI is genuinely transforming customer engagement, and the skills, structures, and minds…

Event

17th Mar 2026 09:00 - 17:00 London

Annual Conference 2026

Marketing is being reshaped in real time. Trust is fragile. Technology is accelerating. Customer exp…

Reports, guides & templates

Guide

11th Jul 2025

Soft Opt-In For Charities: Your Questions Answered Document

We have worked with our expert Governance Committee to create a new "Soft Opt-In For Charities: Your…

Guide

12th Jun 2025

Do Data Right With the New DMA Data Protection Templates

The DMA is proud to launch a powerful new suite of data protection templates, exclusive to DMA membe…

Report

15th Nov 2022

Data Management for Marketers: Breaking Down Consent and Preferences 2022

How can you maximise the value of your customer data? New research from OneTrust and the DMA highlig…

Report

28th Mar 2022

TPS: What Marketers Say

What do marketers know and think about the Telephone Preference Services? What are the benefits for …

Report

28th Mar 2022

TPS: What Consumers Say

What do consumers know and think about the Telephone Preference Services? What are the benefits they…

Report

15th Mar 2022

Global Data Privacy: What the Consumer Really Thinks

Despite cultural and economic differences, consumers around the world increasingly see value in shar…

Report

3rd Oct 2019

Data Privacy: An Industry Perspective 2019

Take a look at our next instalment, in partnership with OneTrust PreferenceChoice, on the up and dow…

Courses & qualifications

Qualification

Anytime Online

GDPR Qualification

GDPR and the Data Protection Act have completely transformed the way we handle personal data.

Post Grad

2nd Feb 2026 (Other dates available) Online

Postgraduate Marketing Diploma

Learn how to develop data-backed marketing strategies and get the most out of your team.

Masterclass

Fingerprint being scanned on mobile phone

27th Feb 2026 (Other dates available) Online

Data Protection for Marketers Course: Tackle data compliance with confidence

Data protection is constantly evolving. Marketers face the challenge of staying compliant amongst sh…

Masterclass

16th Mar 2026 (Other dates available) Online

Digital Marketing Strategy Course: From insights to actions

The world of digital marketing is constantly changing, making it more important than ever to be adap…

Masterclass

18th Jun 2026 (Other dates available) 09:30am Online

Digital Marketing Strategy Course: From insights to actions

The world of digital marketing is constantly changing, making it more important than ever to be adap…

Join today

700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.