Terms and Conditions
We are the DMA, which is made up of the Data and Marketing Association Limited, a company limited by guarantee, registered in England and Wales, company registration number 2667995; the Institute of Data and Marketing Limited, a company registered in England and Wales, company registration number 02168165; and DMA Talent, which provides a pathway for talent entering into the data and marketing industry. Our registered office address is Data & Marketing Association Ltd, First Floor Offices, Rapier House, 40-46 Lamb’s Conduit Street, London, WC1N 3LJ.
The DMA Privacy Notice will apply to the processing of personal data in connection with the products and services we provide. These Terms and Conditions provide details on how we will provide our membership services to you. We will review these terms on a regular basis and may amend or change them.
1. Your business needs to have had at least six months of satisfactory trading to apply for DMA membership. The DMA may look at a number of factors, like financial stability; references from DMA members; and checks to make sure none of the directors or board level staff have held a similar position in a company that has gone into insolvent liquidation or has been the subject of a Disqualification Order under the Company Directors Disqualification Act 1986.
2. The membership team will work with you to determine your membership term and rate through a fee assessment process based on the revenue size of your organisation, as shown on your last set of published accounts, and direct and digital marketing activities, if necessary.
3. As part of your DMA membership application process, all organisations are required to adhere to the DMA Code and the oversight of the Data and Marketing Commission (DMC). By completing the application form, you are entering into a contractual declaration to this effect.
3.1 Once you are onboarded by the DMA membership team, the DMA legal and compliance team will schedule a Code Consultation meeting with you to discuss the DMA Code, to make sure you have access to relevant DMA knowledge and resources for your organisation, and to identify risks and opportunities in order to promote and encourage responsible data processing for direct marketing purposes in line with the DMA’s approach to ethical data marketing principles.
3.2 New members will gain DMA membership as soon as the membership application form is completed and signed. Existing members can continue receiving membership benefits on renewal with your Account Manager.
3.3 There is the chance that we will have to cancel your membership, without refund, in the event that your organisation does not fulfil your contractual commitment to the DMA Code.
3.4 Once confirmed as a DMA member, you can access the full suite of DMA membership benefits. In order to join a DMA Council or Committee members must first complete the application form on the DMA website, agree to the Confidentiality Agreement, agree to abide by the Compliance Statement, and read the DMA Code. Applications are reviewed monthly. If your application is successful, you will then be required to attend two consecutive meetings as a trial member.
4. The Data & Marketing Commission (DMC) is the body which oversees complaints received in line with the DMA Code. It investigates and adjudicates on reported breaches of the Code by DMA members. Any organisation’s membership may be cancelled without refund after complaints received and investigated by the DMC, should this body adjudicate such in agreement with the DMA.
5. The DMA can refuse a membership application or renewal. If we do refuse your membership, we will let you know in writing and refund any fees paid within 28 days.
1. Membership entitles each user registered under your membership to access DMA services, including advice from the DMA legal helpdesk on legislation affecting the data and marketing industry, access to DMA events, full access to resources and training on the DMA website and DMA online hub, joining DMA councils and committees, and use of the DMA logo following the membership onboarding process.
2. As a not-for-profit, the DMA requires six months’ written notice of cancellation so that we can plan resources accordingly. For example, if your contract expires on December 31, you must serve notice by June 30 the previous year. You will have full access to all DMA services during the cancellation period. If you fail to give six months’ notice, you will be charged a cancellation fee equivalent to the monthly membership for every month or part-month that the cancellation period exceeds the expiry date. For example, if your contract expires on December 31, but you do not give notice until September 30, your membership will terminate on December 31, but you will be liable for 3 months’ cancellation fee.
2.1 If you terminate your DMA membership before the end of your contract period, you will be required to repay any discount you received.
2.2 We want to protect our intellectual property, so if you are no longer a DMA member, you must remove all references to the DMA (stationery, promotional material, website, etc.) within the notice period and cease using the DMA logo.
3. Membership fees are payable within 30 days of the date on the invoice. If payment is not received, your access to DMA services will be suspended until such time as payment is received and cleared.
3.1 While your account is suspended, you will no longer be able to:
3.1.1 Use your DMA logo on your website and external communications, or access membership benefits
3.1.2 Be listed in our directory of member brands, agencies and suppliers, and industry introductions
3.1.3 Use our member only hub, resources and support services, including the legal helpdesk
3.1.4 Access DMA member only website content, including our research and industry expertise
3.1.5 Receive member discounted prices for DMA events or learning, or attend Council and Committee meetings.
4. The DMA Board may suspend or terminate your DMA membership in the unlikely event that:
4.1 You are no longer meeting the DMA’s membership criteria.
4.1.1 The Data & Marketing Commission or the DMA Board, after a fair hearing, finds that you have damaged the reputation of the DMA or our industry.
4.1.2 The Data & Marketing Commission finds, after a fair hearing, that you have committed a serious or repeated breach of the DMA Code.
5. We work hard to build up the reputation of the DMA and of our industry, which is why you are required, as a condition of membership, to:
5.1 Make sure your marketing complies with the relevant legislation and applicable codes of practice (including the DMA Code, the UK Code of Advertising, Sales Promotion and Direct Marketing, CAP Code, the UK Code of Broadcast Advertising BCAP Code) and with any other codes recommended by the DMA Board from time to time.
5.2 Act in accordance with the findings of the Data and Marketing Commission and/or the related Appeals Commissioners and/or the Advertising Standards Authority.
5.3 Appoint a compliance officer and make sure they:
5.3.1 Have a good knowledge of the Code and the relevant legislation.
5.3.2 Act as a point of contact for the DMA on compliance issues.
5.3.3 Let the DMA know within 14 days if there is a change in staff and a new compliance officer is appointed.
5.3.4 As a DMA member, you are required to contribute to all the Advertising Standards Board of Finance levies where appropriate.
Keeping your organisation’s contact details up to date with the DMA is crucial so that your organisation can fully share and make use of the benefits of DMA membership. The DMA is committed to promoting and guiding all members on ethical data and marketing practices, in line with our Code, and supporting our members to cultivate a culture of responsible and effective direct marketing.
For information about how we process your personal data and may use it for direct marketing purposes, please read our Privacy and Cookies Policy.
1. The DMA website https://www.dma.org.uk is controlled by the DMA.
2. If you see anything inappropriate on dma.org.uk please let us know at membership@dma.org.uk.
3. We try our best to serve up the highest quality content. In the unlikely event of an issue with any content on the site, we cannot accept any liability if anything is wrong, or if you unfortunately incur any loss of money, opportunity, or reputation caused by using our content.
4. There are external links to useful sites on dma.org.uk. We do not accept responsibility for the content on third-party websites – they will have different Terms and Conditions.
5. We work hard to make sure our security is up-to-date, but we cannot guarantee that third-party viruses or other malware will not happen, or that the site will be online and working perfectly 100% of the time. If anything does break, please flag it up and bear with us as we fix it. We will schedule routine maintenance outside peak working hours.
6. Use of your contributions. We may use any comments or contributions you make for our own purposes and will make sure that any such usage is fair, honest, sensitive, responsible, and fully respects your personal information and privacy. Where we would like to use your contributions, testimonials and comments in our marketing material, we will ask for your permission first.
7. Usernames and passwords
7.1 When you join the DMA, you will be given usernames and passwords for all registered members of your team and can use these to access our exclusive members-only content. Please keep these safe and don’t let anyone else use your account.
7.2 If anyone else does use your dma.org.uk profile, you are responsible for any goods or services they access through the site.
7.3. Please let us know immediately if you think someone else has used your account or accessed your password.
8. Intellectual property and copyright
8.1 We retain the copyright to any material we create on this site – including the text, graphics, code, design and software.
8.2 If you wish to use any of this, please ask us first, but you’re welcome to download or print a single copy of anything for your own non-commercial use.
The Data and Marketing Association Limited is a company limited by guarantee, registered in England and Wales, company registration number 2667995. Our registered office address is at Data & Marketing Association Ltd, First Floor Offices, Rapier House, 40-46 Lamb’s Conduit Street, London WC1N 3LJ.
The DMA Privacy Notice will apply to the processing of personal data in connection with the products and services we provide. These Terms and Conditions provide details on how we will provide our event related services and content to you.
We will review these terms on a regular basis and may amend or change them.
1. A booking form can be completed on the DMA website to book onto an event. You can also send an email to Awardsnight@dma.org.uk confirming guest name, job title, company name, email address and invoicing details.
2. The booking form constitutes a legally binding contract. The delegate (and employer, if relevant) are jointly liable for payment for all the fees due to the DMA.
3. Personal details of the delegate (full name, job title and company) will be used on delegate lists.
4. Personal details of the delegate may be passed on to the event venue for catering and security reasons.
5. Filming and photography may take place at the events. You can object to this by contacting the events team.
6. Payment, if applicable, must be made when you receive the invoice.
7. The content, timing, or location of the event may change for reasons outside of our control. The DMA accepts no liability for expenses incurred as a result of changes made to the event.
8. Please note - Guests are only guaranteed to be sat together if their tickets are under the same booking. Although we do our best to accommodate this, we cannot guarantee multiple bookings will be placed in the same area.
9. The DMA will not be responsible for any transport disruption or individual transport delays incurred by a delegate and no refund will be given.
10. The DMA is not responsible for failure to carry out an event due to factors outside our control, including, but not limited to: Acts of God, labour disputes, strikes, lock-outs, shortage of material or labour, fire, flood, criminal acts or unexpected failure of properly maintained and serviced machinery or equipment, pandemic, epidemic, fear of pandemic or epidemic even these are not officially declared as pandemic or epidemic by international institutions.
11. In the event of the DMA Awards being postponed due to COVID-19 restrictions or other factors which are out of DMA’s control, the ticket will be transferred to the new date and time at the DMA’s descression and a refund will not be given.
12. If you are unable to attend please Awardsnight@dma.org.uk. Cancellations must be made no later than Friday 6 November. If the cancellation is made after this date, we won’t be able to refund you, but you can send someone else in your place. In that case, please contact us and confirm their name and email address.
13. To exercise your right to cancel you need to advise us in writing. Please email Awardsnight@dma.org.uk or write to us at Events Team, Data & Marketing Association Ltd, First Floor Offices, Rapier House, 40-46 Lamb’s Conduit Street, London WC1N 3LJ. Please provide your name, home address, details of the order and, where available, your phone number and email address.
14. If you are eligible, we will refund you the price you paid for your order by the method you used for payment. We will make any refunds due to you within 14 days of you telling us you have changed your mind.
DMA Talent is part of the DMA and provides a pathway for talent entering the data and marketing industry, offers free events, programmes, networking connections, knowledge and the confidence to take the first steps in their careers.
Our registered office address is Data & Marketing Association Ltd, First Floor Offices, Rapier House, 40-46 Lamb’s Conduit Street, London, WC1N 3LJ.
The DMA Privacy Notice will apply to the processing of personal data in connection with the products and services we provide.
These Terms and Conditions provide details on how we will provide our services and content to you.
We will review these terms on a regular basis and may amend or change them.
1. The description of our events and programmes on the website are illustrative and we may need to change the content of any event, course or programme to reflect changes to legislation or to make technical adjustments and improvements.
2. To book onto any event or programme, you can visit our website https://www.dma.org.uk/talent where you can find details of all our current opportunities.
3. Each event or programme has its own requirements and you should make sure you understand these before making a booking - this includes things like venue requirements, the length of the event, and student participation.
4. We acknowledge that things can change and you may not be able to attend, but we would ask that you notify us as soon as possible so we can offer your place to another student.
5. We may need to postpone an event or programme if circumstances beyond our control occur. If this happens, we will contact you as soon as we can to let you know and to confirm alternative arrangements. We are not responsible for any costs or expenses incurred by you if this happens.
6. All intellectual property rights belong to the DMA - this includes all materials provided and produced during the events and programmes.
1. DMA Student Membership is for the named individuals who are 16 years old and above only. It is personal to the named individual and non-transferable. We cannot register a DMA Student Membership in a company name.
2. For those who are 16 or 17 years of age and wish to become a member, a parent/carer/guardian who is legally responsible for them must complete and sign our Parental Consent Form prior to them purchasing membership. This form then must be sent to dmatalent@dma.org.uk for completion of our Student Membership process. Failure to receive a duly signed Parental Consent Form may delay or prevent becoming a DMA Student Member.
3. This membership is designed for people preparing for their future marketing career. To be eligible for student membership, you should be enrolled on a college or university course (either as a full time or part time student) or be completing a course on an Institute of Apprenticeship recognised apprenticeship programme.
4. We will confirm your membership with a welcome email once your application has been accepted and your payment has been processed. VAT will be charged at the prevalent rate. Your membership will start when we receive your payment.
5. We accept payment by debit or credit card only. This can be paid in full or in monthly instalments.
6. Your membership payment covers a 12-month period, which you can pay in full or as a monthly rolling subscription. We will contact you to remind you that your next payment is due before the 12 months is up. If you wish to cancel or switch to monthly payments, you may do so after the initial 12-month period. If you pay a monthly subscription, this will continue after the initial 12 months unless you cancel your membership. Membership will automatically be cancelled one year after you complete or leave your education.
7. If we are unable to accept your application, we will let you know this in writing within five working days. We will make all reasonable efforts to give you a reason, but we are under no obligation to do so.
8. You have a legal right to change your mind within 14 days of the order and receive a refund under the Consumer Contracts (Information, Cancellation & Additional Charges) Regulations 2013.
A. To exercise your right to cancel, you need to advise us in writing. Please email: dmatalent@dma.org.uk. Please provide your name, home address, details of the order and, where available, your phone number and email address.
B. If you are eligible, we will refund any payment you have made by the method you used for payment. We will make any refunds due to you within 14 days of your telling us you have changed your mind.
C. If you have booked any products or services at the member discounted rate, the difference between the non-member rate and the member rate will be deducted from the refund of the membership fee.
9. Our privacy policy applies to your personal data in relation to your Student Membership.
10. DMA may change/amend these terms time to time where necessary.
1. A booking form can be completed on the DMA website to book onto an event. You can also send an email to events@dma.org.uk confirming guest name, job title, company name, email address and invoicing details.
2. The booking form constitutes a legally binding contract. The delegate (and employer, if relevant) are jointly liable for payment for all the fees due to the DMA.
3. Personal details of the delegate (full name, job title and company) will be used on delegate lists and badges.
4. Personal details of the delegate may be passed on to the event venue for security reasons.
5. Filming and photography may take place at the events. You can object to this by contacting the events team. 6. Payment, if applicable, must be made when you receive the invoice.
6. If you are unable to attend, please email events@dma.org.uk. If the cancellation is made less than 5 working days before the date of the event, The Data & Marketing Association (UK) Ltd, Rapier House, 40 Lamb’s Conduit Street, London WC1N 3LB . The Data & Marketing Association (UK) Limited is a company limited by Guarantee. Registered in England No. 2667995. we won’t be able to refund you, but you can send someone else in your place. In that case, please contact us and confirm their name and email address.
7. The content, timing, or location of the event may change for reasons outside of our control. The DMA accepts no liability for expenses incurred as a result of changes made to the event.
8. The DMA will not be responsible for any transport disruption or individual transport delays incurred by a delegate and no refund will be given.
9. The DMA is not responsible for failure to carry out an event due to factors outside our control, including, but not limited to: Acts of God, labour disputes, strikes, lock-outs, shortage of material or labour, fire, flood, criminal acts or unexpected failure of properly maintained and serviced machinery or equipment.
10. If you are purchasing as a consumer, where you buy at a distance you have a legal right to change your mind within 14 days of the order acceptance and receive a refund. These rights are under the Consumer Contracts (Information, Cancellation & Additional Charges) Regulations 2013.
10.1 You have 14 days after the day we email you to confirm we accept your order to exercise the right to cancel.
10.2 To exercise your right to cancel you need to advise us in writing. Please email events@dma.org.uk. Please provide your name, home address, details of the order and, where available, your phone number and email address.
10.3 If you are eligible, we will refund you the price you paid for your order by the method you used for payment.
1. Bookings for DMA Learning products can be made via our website or over the phone via our Learning Engagement Advisors.
2. The booking form constitutes a legally binding contract. The delegate (and employer, if relevant) are jointly liable for payment for all the fees due to the DMA.
3. Payment is due by the course start date or 30 days from the booking date, whichever is sooner.
4. Personal details of the delegate (full name, job title and company) will be shared with the tutor.
5. If you are unable to attend, please email customerservices@dma.org.uk.
6. If the cancellation is made less than 14 working days before the date of the course, 100% of the invoice amount will still be due, if payment has already been made no refunds will be given. You can however send someone else in your place. In that case, please contact us and confirm their full name, job title, company and email address.
7. If you cancel and are eligible, we will refund you the price you paid for your order by the method you used for payment.
8. If you are purchasing as a consumer, where you buy at a distance you have the legal right to change your mind within 14 days of the order acceptance and receive a refund. These rights are under the Consumer Contracts (Information, Cancellation & Additional Charges) Regulations 2013.
9. You have 14 days after the booking has been processed to exercise your right to cancel.
10. By booking onto a course where the start date is less than 14 days away, you agree that you have requested that the service begin before the end of the 14-day cancellation period. Therefore the 14-day cancellation period no longer applies.
11. The right to cancel does not apply to:
A. Products (such as training materials or other digital products) after you have started to download or stream these.
B. Services (events, qualifications and courses), once these have commenced.
12. To exercise your right to cancel you need to advise us in writing. Please email customerservices@dma.org.uk. Please provide your full name and details of the order and, where available, your phone number and/or email address.
13. If we postpone the delivery of your course, we will contact you as soon as possible. If we are unable to offer a new date that is acceptable, we will refund your payment.
14. The DMA is not responsible for failure to carry out a course due to factors outside our control, including, but not limited to: Acts of God, labour disputes, strikes, lockouts, shortage of material or labour, fire, flood, criminal acts or unexpected failure of properly maintained and serviced machinery or equipment.
15. The DMA has made every effort to describe the content accurately on its website and in promotion of its Learning.
17. To maintain the quality of our content on occasion we may need to do updates whilst you are studying, where possible we will give prior notice of any changes.
18. If you have a complaint about any aspect of DMA Learning, please email customerservices@dma.org.uk The complaint will be picked up by our Learning Operations Team in the first instance who follow our Complaints Procedure.
19. The DMA and/or the DMA Tutor owns the Intellectual Property Rights for DMA Learning, including course content, study materials, virtual classroom recordings, assignments and exams.
20. You agree that you will not rent, lease, sub-license, loan, copy, modify, adapt, translate, reverse engineer, decompile, disassemble or create derivative works based on the whole or any part of an DMA course or use reproduce, share or deal in the course of study or any part in any way.
21. You are welcome to view and print materials within the DMA study materials as long as your use of the information is for informational, personal, and non-commercial purposes relating to your course of study.
22. Under no circumstances can you upload any of your work, any DMA study material or virtual classroom recordings to social media or sharing websites.
23. Limitation of Liability
24. Nothing in the Contract shall limit or exclude the DMA’s liability for:
25. Death or personal injury caused by its negligence, or the negligence of its employees, agents or subcontractors.
26. Fraud or fraudulent misrepresentation.
27. Breach of the terms of the Supply of Goods and Services Act 1982 (title and quiet possession) or any other liability which cannot be limited or excluded by applicable law.
28. Subject to clause above, the DMA shall not be liable to the customer, whether in contract, tort (including negligence), for breach of statutory duty, or otherwise, arising under or in connection with the Contract for: loss of profits; loss of sales or business; loss of agreements or contracts; loss of anticipated savings; loss of use or corruption of software, data or information; loss of damage to goodwill; and any indirect or consequential loss.
29. Subject to clause 14.1 above, the DMA’s total liability to the customer, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, arising under or in connection with the Contract shall be limited to 100% of the total Charges paid under the Contract.
30. This clause 14 shall survive termination of the Contract. The DMA reserves the right to terminate all licences, permissions, and membership privileges granted to the member under this Agreement.