Anytime Online
Data Driven Marketing Planning Qualification
Are you looking to harness the power of data in your marketing planning?
This industry-recognised marketing planning qualification will provide you with the knowledge and expertise to use data to build successful briefs and target the correct channels and audiences.
During the course, you’ll be empowered to ‘do data right’ as you work through materials including real-life case studies and interactive exercises created by marketing specialists. At the end of the course, you will feel confident using your new skills to overcome your organisation’s planning challenges.
Learn skills to make data your most powerful growth lever
Create smart communication strategies and get noticed
Boost your credibility and gain IDM accreditation
Invest in your professional growth through continuous learning
What is a DMA Data Driven Marketing Planning Qualification?
The Data Driven Marketing Planning course is a fantastic choice for professionals who are looking to enhance their marketing skills and gain a fully accredited IDM Level 6 certificate.
During your studies, you will learn how to utilise data, select the right channels to engage with your audience and create intelligent briefs. The course can be completed in your own time, at a pace that fits your schedule. Please note that non-DMA members will have one year to complete this course.
What will you learn?
You’ll learn everything you need to know to master marketing strategy. From the power of omnichannel campaigns and creating customer-centric strategies to transforming data into actionable insights - you will gain practical skills that achieve real results.
Programme
Understand what omnichannel marketing is
Learn the key benefits of an omnichannel approach
Discover how better planning leads to better campaign results
Fit omnichannel marketing into your existing planning process
Align campaign briefs with wider marketing goals
Learn the step-by-step stages to create your own omnichannel plan
Learn how to structure your planning processes to support omnichannel campaigns
Explore the methods you need to have in place to facilitate integrated planning
Understand how you can get buy-in from your team and wider internal stakeholders
Explore what it really means to be customer-centric
Learn the benefits of putting customers at the centre of your strategy
Build a strategy focused on customer needs and behaviours
Move from strategy to execution using Segmentation, Targeting, and Positioning (STP)
Map out a customer journey based on key actions and next best steps
Choose the right channels for each stage of the journey
Track the performance of your campaign across all channels
Measure the effectiveness of each individual channel
Identify the factors affecting your campaign’s success
Turn campaign data into actionable insights
Use testing methods to validate or challenge your assumptions
Apply findings to improve customer experience and business outcomes
Understand why a well-written brief matters
Know what to include when writing a strategic brief
Tailor your brief to fit the needs of your campaign
Break down the components of SMART objectives
Understand how SMART goals support successful campaign delivery
Use insights to guide future marketing investments
Present insights in a way that resonates with senior stakeholders
Build a business case based on data
Learn how to manage your marketing budget effectively
Allocate funds to get the most value from your campaigns
Build and maintain an annual marketing budget plan
Who is this course for?
The Data Driven Marketing Planning qualification is ideal for :
Marketing managers who are looking to shape smarter strategies, align their teams and strengthen campaign impact.
Marketing executives who want to build confidence in data driven planning and gain fresh insights.
How will you be assessed?
To pass the Data Driven Marketing Planning Qualification, you’ll need to complete a 1-hour online exam.
Why choose the DMA Award in Data Driven Marketing Planning?
Learn from the best: The DMA is a trusted name in marketing, with a mission to ‘do data right’ and help you become more customer focused.
Study your way: This course is built to fit around you and your life - learn online at your own pace.
Trusted Credentials: Gain a Level 6 certificate with IDM accreditation and earn 35 CPD points.
Improve your career prospects: This leading qualification from the DMA adds real value to your CV and shows you’re serious about professional growth
Related courses & qualifications
NOT A MEMBER YET?
Join today
700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.