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Content Marketing Strategy Qualification
Do you want to create smarter campaigns that focus on your customers’ needs?
The Content Marketing Strategy qualification equips marketing specialists with the skills and tools to develop smart content marketing strategies driven by data. This online content marketing strategy course will empower you with the knowledge and tools to deliver content marketing campaigns that get results.
How will this training helps you succeed?
Craft bold, effective omnichannel strategies rooted in real audience insight.
Learn to boost campaign impact and build long-term content that delivers.
Shape your proposition and integrate AI into your content planning.
Evaluate creativity and measure performance to drive real results.
Turn strategy into action, content into conversion, and words into revenue.
What is a Content Marketing Strategy Qualification?
The DMA course in Content Marketing Strategy is a prestigious Level 6 IDM-accredited certification that can enhance your professional skills while allowing you to study at your own pace.
You can expect engaging content marketing course material with real-life case studies, helpful videos, downloadable templates, and interactive activities that give you the opportunity to put your new knowledge into practice. This comprehensive program has been developed by marketing experts to ensure your new toolkit and knowledge are not only practical but also adaptable to your working life and career goals.
Please note that non-DMA members will have one year to complete this course.
What will you learn?
You’ll learn how to craft a compelling content marketing strategy that can help grow and continuously optimise your content for better results. You’ll perfect the act of reaching your audience with content that converts across your marketing channels.
Content Marketing Strategy Qualification Content:
Understand what omnichannel marketing is and why it matters
Discover the benefits of integrated campaigns
Learn how to plan for better results across channels
Align omnichannel planning with your existing workflow
Use strategic briefs to support wider objectives
Follow the key stages to build your plan
Create effective customer personas for targeting and messaging
Link and enhance data to build better profiles
Use technology to strengthen customer relationships
Recognise what makes a strong campaign brief
Understand what to include and why it matters
Shape briefs that drive clearer creative direction
Break down the components of SMART objectives
Understand their role in campaign success
Apply them to guide strategy and measurement
Explore the elements of a strong value proposition
Learn how to construct and apply it
Use it to inspire meaningful, creative work
Understand why strategy matters in content marketing
Build content plans aligned to business goals
Map content to different stages of the funnel
Use audience and keyword research to refine content
Improve production processes for better output
Repurpose and curate content effectively
Learn what AI is and how it works in marketing
Stay updated on AI trends and developments
Understand legal and ethical considerations
Integrate AI tools into your planning workflow
Use AI for insight generation and content creation
Improve campaign performance with smart automation
Create stories that connect with customers
Avoid wasted effort with focused content
Understand the value exchange between brand and audience
Objectively assess the quality of creative work
Spot weak briefs and understand their impact
Give constructive, useful feedback
Amplify your content for wider reach
Track, measure, and refine performance
Understand how to evaluate content ROI
Who is the course for?
The Content Marketing Strategy Course is designed for:
Marketing professionals who are keen to broaden their skills and knowledge.
Content writers looking to stay on top of marketing trends.
Aspiring individuals who want to gain insight into a new professional field.
How will you be assessed?
To pass the qualification in Content Marketing Strategy, you’ll need to complete a 1-hour online exam.
Why choose the DMA Content Marketing Strategy Qualification?
Master content marketing from industry experts: Sharpen the skills you need to craft impactful campaigns with guidance from the best in the business.
Customer first: At the heart of your course, you’ll learn how to put your customer at the center of all the content you produce.
Trusted Credentials: Earn 40 CPD points and a Level 6 certificate with IDM accreditation.
Master the power of data: Learn how to use data to deliver effective and powerful content marketing strategies.
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