Pillar

Customer engagement

Department

Great customer engagement is what turns a brand from a fleeting choice into a trusted partner.

Here, you will find all our essential resources in one place. It brings together DMA research, market insights, practical guidance, as well as courses and events that help marketers understand shifting behaviours and strengthen relationships with their audiences.

Events & webinars

Event

20th Jan 2026 09:00 - 11:00 Edinburgh

How AI is Driving Customer Engagement through Data, Creativity & Technology in Marketing

Discover how AI is genuinely transforming customer engagement, and the skills, structures, and minds…

Event

17th Mar 2026 09:00 - 17:00 London

Annual Conference 2026

Marketing is being reshaped in real time. Trust is fragile. Technology is accelerating. Customer exp…

Reports, guides & templates

Guide

11th Jul 2025

Soft Opt-In For Charities: Your Questions Answered Document

We have worked with our expert Governance Committee to create a new "Soft Opt-In For Charities: Your…

Report

4th Jun 2025

Email Benchmarking Report 2025

Your essential guide to the key trends shaping email performance.

Report

27th Feb 2025

Customer Engagement Future Trends Report 2025

How aligned is your customer engagement strategy to what truly matters to customers?

Report

19th Nov 2024

Customer Engagement Report 2024

For the first time ever, our Customer Engagement Report brings together insights from both marketers…

Report

8th May 2024

What's your cost-of-living crisis exit strategy?

Economic pressures have plagued households for several years, with brands facing the challenge of en…

Report

8th Feb 2024

Customer Engagement: Future Trends Report 2024

As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are n…

Report

5th Feb 2024

Charity Marketing Effectiveness Report 2023

With the UK charity sector experiencing its first income decline in eight years, marketers had to ge…

Report

12th Sep 2023

Customer Engagement 2023: How to Win Back Customers and Rebuild Loyalty

How have consumer habits changed in response to the ongoing cost-of-living crisis? Find out in the l…

Report

19th Jul 2023

Email Benchmarking Report 2023

How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking…

Report

25th Apr 2023

Consumer Email Tracker 2023

What do customers think about email? The latest Consumer Email Tracker reveals consumers find an inc…

Report

1st Apr 2023

What's your cost-of-living crisis exit strategy in 2024?

Economic pressures have plagued households for several years, with brands facing the challenge of en…

Report

17th Nov 2022

Customer Engagement: Future Trends 2023

The customer engagement landscape is continually evolving and growing. But what will come next? Read…

Courses & qualifications

Qualification

Anytime Online

Marketing Qualification

This course will provide you with the knowledge and practical skills you need to plan, execute, and …

Qualification

Anytime Online

Email Marketing Strategy Qualification

Help turn everyday emails into smart, data-driven copy that connects with your audience and supports…

Qualification

Anytime Online

Customer Data Strategy Qualification

Do you want to create smarter strategies fuelled by customer data? The DMA Customer Data Strategy Qu…

Qualification

Anytime Online

Behavioural Economics Qualification

The Behavioural Economics Qualification is your fast-track to mastering the science of human behavio…

Masterclass

14th Jan 2026 (Other dates available) Online

Customer Retention Course: Turn Insights Into Loyalty and Long-Term Growth

Unlock the secrets to lasting customer relationships and long-term brand loyalty.

Masterclass

15th Jan 2026 (Other dates available) Online

Digital Marketing Course: Learn how to plan and execute high performing digital campaigns

Are you ready to transform how you plan and execute your digital marketing campaigns?

Masterclass

29th Jan 2026 (Other dates available) Online

Customer Insight Course: Learn customer behaviour to drive results

Many marketers don’t fully understand how their customers engage with their brand and the world arou…

Masterclass

30th Jan 2026 (Other dates available) Online

Digital CRM Course: Build better relationships with your customers

Are you looking to learn how to transform the way you connect with your customers and fellow team me…

Post Grad

2nd Feb 2026 (Other dates available) Online

Postgraduate Marketing Diploma

Learn how to develop data-backed marketing strategies and get the most out of your team.

Masterclass

23rd Feb 2026 (Other dates available) Online

Email Marketing Course: Improve Your Email Success Rate

Email marketing is one of the most powerful tools in any marketer’s toolkit—if done right!

Masterclass

26th Feb 2026 (Other dates available) Online

Copywriting for Social Course: Write Engaging Content that Converts

Social media is a vital tool that allows brands to communicate their voice effectively and engage th…

Masterclass

3rd Mar 2026 (Other dates available) Online

Behavioural Economics Course: Influence Behaviour and Drive Better Results

Unlock the science behind consumer decisions with this one-day behavioural economics DMA masterclass…

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We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.