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Direct Mail Qualification
Are you looking to develop practical skills and use direct mail as part of an integrated marketing strategy?
The DMA Direct Mail qualification powered by Royal Mail offers a great introduction to direct mail, providing you with the practical skills to ‘do data right’ and plan intelligent marketing campaigns.
You’ll master the basics of direct mail through real case studies, engaging videos and interactive exercises - all developed by industry specialists. By the end of this direct mail training award, you will feel empowered to create targeted campaigns that connect with the right people.
Drive impact and apply your direct mail skills right away
Create smart campaigns that build traction
Stand out with an industry-recognised IDM accreditation
Advance your career and show your commitment to self-development
What is a DMA Direct Mail Qualification?
This IDM accredited Level 5 qualification is ideal for junior marketers or anyone wanting to strengthen their understanding of print media and direct mail. You will gain practical knowledge around using mail effectively, incorporating it alongside other channels and creating customer-centric campaigns with confidence.
The course can be completed in your own time, at a pace that fits your schedule. Please note that non-DMA members will have one year to complete this course.
What will you learn?
During this course, you will learn how to use mail effectively as a marketing tool, understanding how it complements other channels and the role of data in launching and optimising campaigns. You’ll gain the skills to plan, measure, and enhance mail campaigns, engage different audiences and market segments, and apply creativity to produce successful mail and door drop campaigns.
Direct Mail Course Content
The different types of mail and their role in communicating with prospects and customers
How and why mail works
The key considerations when working with mail
The role of the customer journey in enhancing customer loyalty
The different ways mail can be used in the customer journey
Getting mail to work alongside other channels
What is the most effective data to ensure the right people, right message, right time
How to brief database analysts and evaluate output
How to find appropriate, ethical, and compliant data sources for your mailing
How to start building a plan
How to define your objectives
How to develop your campaign strategy
How to gather and interpret various campaign metrics
How to use test-and-learn strategies to create actionable insights quickly
How to increase results and reduce costs to optimise performance
How different age, life stage, affluence, and interest groups interact with mail
How segments influence your audience planning
How to identify the people most likely to respond
How creative works best in direct mail
How to confidently brief a piece of direct mail to creatives as part of a multichannel campaign
How mail and digital work together in an integrated way
How print formats can bring creative ideas to life
How to work with suppliers in the print and mailing supply chain and the key steps for mail production
The key processes to get the right data to your print provider
How legislation impacts on mail
How to achieve an ethical, consumer-first approach to mail marketing
How to reduce the impact of mail on the environment
What a business case is and how to structure it
How to prepare a business case, including forecasting and budgeting
How to evidence the effectiveness of mail using a business case
Who is this course for?
This Direct Mail Qualification is ideal for:
Young professionals or industry newcomers looking to understand the value of direct mail.
Professionals who want to further their knowledge and learn core skills around the mail channel
.Digital practitioners who want to explore new creative ground in print media.
Whether you’re starting out in your marketing career or want to strengthen your skills, this qualification will introduce you to direct mail, giving you a solid foundation to use it effectively.
How will you be assessed?
To pass the Direct Mail Qualification, you’ll need to complete a 1-hour online exam.
Why choose the Direct Mail Qualification?
Learn from the best: The DMA is a trusted name in marketing, with a mission to ‘do data right’ and help you become more customer focused.
Study your way: This course is built to fit around you and your life - learn online, at your own pace.
Trusted Credentials: Gain a Level 5 certificate with IDM accreditation and earn 21 CPD points along the way.
Improve your career prospects: This leading qualification from the DMA adds real value to your CV and shows you’re serious about professional growth
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