23rd Feb 2026 (Other dates available) Online
Email Marketing Course: Improve Your Email Success Rate
Email marketing is one of the most powerful tools in any marketer’s toolkit—if done right!
The DMA Email Marketing Masterclass will help refine your skills and boost your confidence, enabling you to improve all your email campaigns, from strategy to execution.
Over two days, this email marketing mastery course will walk you through planning, creating, and sending emails that convert. Whether you’re new to email marketing or looking to build upon your current skills, these training email marketing sessions will level up your results.
What you’ll gain from this email marketing training course:
Improve your email success rate with proven strategies
Learn how to increase opens, clicks, and conversions
Optimise every stage of the campaign journey end-to-end
Gain practical skills you can apply immediately to your email campaigns
Introduction to DMA Email Marketing Masterclass
This online email marketing course will equip you with practical email marketing skills that can be applied immediately to help improve your campaign efforts, set clear objectives, and learn how to use collected data more effectively.
What will I learn?
Here are the core areas that will be covered in the Email Marketing Masterclass course.
Role of email marketing in the broader marketing mix
Strengths and weaknesses of email marketing
How to identify and target your audience
Planning when to send emails and crafting effective messaging
Understanding sign-up forms and gaining valuable subscriber data
Driving traffic to your sign-up forms
Benefits and technical requirements of email automation
Design requirements across different media, including mobile
Using wireframes and templates effectively
Writing clear, persuasive copy
Effective use of imagery in emails
Factors affecting email delivery, filters, and white lists
Keeping data clean and of high quality
Key metrics for campaign measurement
Setting up and running test plans for continuous optimisation
Why Choose the DMA Email Marketing Masterclass
Focused learning: Deep dive into the techniques behind successful campaigns that convert
Real-world insight: Learn from marketing specialists with experience in email strategy
Creative confidence: Become more confident in both email copy creation and analysis
Professional course: Earn 14 CPD points by completing this IDM-accredited course
Tutors
Natalie Rockall
An expert at email marketing, Natalie has worked with brands like The Body Shop and easyJet for over 20 years.
Frequently Asked Questions
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