19th Nov 2024
Customer Engagement Report 2024
2023 saw brands leaning heavily on discounts to drive demand. The result? Rock-bottom loyalty levels as consumers became discount-dependent.
But there's a shift. Our latest research reveals loyalty is rebounding as brands move beyond pure discounting to deliver meaningful experiences.
For the first time, we've captured both sides of the story - comparing marketer and consumer perspectives. The findings? A striking disconnect:
What marketers see as rewards
What consumers consider basic service
Where loyalty truly comes from
Ready to bridge the gap between perception and reality?
Related events and webinars
17th Mar 2026 09:00 - 17:00
Annual Conference 2026
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