19th Nov 2024
Customer Engagement Report 2024
2023 saw brands leaning heavily on discounts to drive demand. The result? Rock-bottom loyalty levels as consumers became discount-dependent.
But there's a shift. Our latest research reveals loyalty is rebounding as brands move beyond pure discounting to deliver meaningful experiences.
For the first time, we've captured both sides of the story - comparing marketer and consumer perspectives. The findings? A striking disconnect:
What marketers see as rewards
What consumers consider basic service
Where loyalty truly comes from
Ready to bridge the gap between perception and reality?
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