Customer Engagement Future Trends Report 2025

1. AI and the Efficiency vs. Effectiveness Debate AI enables you to do more with less-but where is it actually driving meaningful business outcomes?

2. Sustainable Marketing: Now or Never? How are businesses tackling sustainability targets, what do customers expect, and does showcasing sustainability build loyalty?

3. The Personalisation Balancing Act Customers enjoy tailored offers but feel personalised marketing can be too intrusive. Beyond discounts, how can organisations personalise in a way that truly resonates?

As a DMA Member, you get exclusive access to this report, which bridges the gap between what marketers think customers want and what they actually do.