5th Mar 2026 (Other dates available) Online
Integrated Marketing Strategy Course: Drive conversions across all your marketing channels
Integrated marketing is essential for building customer-focused campaigns that convert across your current channels on a regular and continuous basis, as that’s what makes a marketing strategy a successful one.
Our marketing strategy course will give you the need to create plans that deliver results within a rapidly-changing market or industry.
Over just one day, you’ll learn how to match your branding and objectives across your many platforms (digital and offline), ensuring every marketing move you make gets you closer to your business goals.
How this Integrated Marketing Strategy Training helps you succeed
Gain practical skills to build out your multi-channel marketing strategy
Improve your branding across online and offline channels
Learn how to set smart objectives and be able to track performance
Boost your career with expert-led, IDM-accredited training at home
Introduction to Integrated Marketing Strategy Masterclass:
Led by an expert tutor, this advanced Integrated Marketing Strategy course offers a deep dive into the world of integrated marketing strategies. You’ll explore fresh thinking and be shown how to put your new theory into practice.
Programme
DMA’s Integrated Marketing Strategy Masterclass covers everything from creating effective strategic plans to confidently evaluating marketing outputs. You will come away from this course with a deeper understanding of brand presence and the importance of segmentation. With new insight and developed skills, you’ll be implementing your new knowledge in no time.
What will I learn?
Here are the key areas you will explore during the live, Integrated Marketing Strategy Masterclass session:
Explore a range of tools designed to develop a clear and actionable view of market and business performance.
Market and customer trends
Competitor intelligence
Internal resource analysis
The role of insight and research
Identifying unique and exploitable competencies
Benchmarking
Developing the best strategic options
Identifying sources of advantage
Marketing segmentation
The role of positioning and targeting
Developing a core sustainable proposition and links to creative execution
Branding issues
Media neutral planning
The role of integration of on and offline channels
Getting the balance right between acquisition and retention
Channel media convergence
Marketing from the inside out
Financial management
Objective setting
Managing lifetime value
Measuring integrated outputs
Cultural and management issues
Managing intermediaries
Why Choose the DMA Integrated Marketing Strategy Masterclass?
Customer-first thinking: Craft campaigns that put your audience at the centre
Expert-led sessions: Gain insights from professionals with expansive industry experience
Real-world relevance: Apply integrated planning to real business challenges and scenarios
DMA-aligned learning: Learn how to produce responsible and result-driven marketing
Frequently Asked Questions
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