18th Mar 2026 (Other dates available) Online
Pay Per Click Course: Enhancing Your Marketing Strategy with Paid Search
Pay Per Click (PPC) advertising has transformed digital marketing.
This highly effective approach is a powerful way to drive targeted traffic, generate quality leads and increase conversions. A strategic PPC campaign can boost your return on investment (ROI) and provide key information to help improve your marketing plan.
This one-day live virtual PPC masterclass will equip you with the skills to structure and manage your own campaigns successfully. You’ll learn how to increase clicks, reduce costs, retarget effectively and set key performance indicators (KPIs) to optimise your PPC strategy.
How This PPC Training Helps You Succeed
Drive instant impact using practical techniques
Expand your marketing skills with in-demand PPC expertise
Build compelling campaigns to target the right audience
Improve your knowledge by completing an IDM-accredited masterclass
Enhance your confidence and career prospects
DMA Pay Per Click Masterclasses
Taught by Mike Ncube, a certified Google partner, this one-day masterclass offers practical, hands-on learning to help you understand and make the most of paid search.
Programme
This online PPC course from the DMA will show you how to harness the power of paid search with expert Google Ads training. You’ll develop an understanding of PPC’s role in the marketing landscape, how to build campaigns that resonate with your target audience and the secrets to crafting compelling ads.
You’ll also master smart bidding strategies, track KPIs and use Google Analytics to identify key metrics. At the end of this PPC training, you’ll be confident building and managing high performing PPC campaigns from scratch that deliver real results.
Why Choose the DMA Pay Per Click Masterclass?
Learn from the best: DMA masterclasses are delivered by top marketing professionals with real-world experience.
Industry recognised: Gain 7 CPD points with online PPC training that’s fully accredited by the IDM.
Immediate impact: Master practical techniques that you can apply right away
Career boost: Stand out with in-demand PPC expertise
Explore genuine DMA case studies: Benefit from industry expertise and study real campaign successes
What will I learn?
Overview of Google Ads and its significance.
Setting up campaign goals and objectives.
Understanding what is a campaign
Understanding campaign structure,
Campaign goals & objectives
Bidding and budgeting
Choosing the right campaign settings
Best practices for keyword research using tools like the Google Keyword Planner.
Responsive search ads
How to write excelletn text ads
Writing effective ads and leveraging responsive search ads.
What is campaign management
Management best practices
Qualitiy Score: what is it and how to imporve it
Setting up conversion tracking and integrating Google Analytics.
What is conversion tracking?
How to setup tracking
Intro to Google Analytics tracking
Intro to remarketing
Why Audiences are important
Setting up your audiences
Remarketing campaign types
Setting up a remarketing campaign
Utilising Google Ads reports
Using Google Data Studio
Tutors
Mike Ncube
With over 13 years of experience in search engine optimisation, Mike is a digital marketing expert. As a Google Partner who’s worked with a huge range of businesses, he knows how to get the most from your SEO strategy.
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