16th Mar 2026 (Other dates available) Online
Digital Marketing Strategy Course: From insights to actions
The world of digital marketing is constantly changing, making it more important than ever to be adaptable.
It’s essential to know the difference between a strategy that simply exists and one that delivers real results; our Digital Marketing Strategy Masterclass is your path to professional wisdom.
In one session, the Digital Marketing strategy course will show you not only what makes a marketing strategy successful, but how to implement it to ensure that it stays effective. Consider this course your one-stop shop for insight, analysis, and execution
What you’ll gain from the DMA Digital Marketing Masterclass:
Become more effective in your current role
Broaden your career prospects with new insights
Gain practical skills that you can apply and use immediately
Stay on top of trends within the digital marketing field
Introduction to Digital Marketing Strategy Masterclass
Under the guidance of an expert tutor, you’ll be able to perfect your marketing efforts and create content that works harder for your business goals.
Programme
The DMA’s Digital Marketing Strategy Masterclass is designed to get you equipped with all the know-how on planning frameworks, targeting your content, and perfecting your marketing strategy. The course also explores how ethical marketing, guided by the DMA Code, can help you long-term with skills you’ll be able to adapt to any marketing campaign.
What will I learn?
Here is a full breakdown of the Digital Marketing training course content:
Understand how strategy fits into the digital marketing plan
Analyse macro and micro marketing contexts
Develop SMART objectives and financially grounded goals
Learn the difference between strategy and tactics
Core elements of campaign delivery and KPI monitoring
Budgeting for multi-channel campaigns and validating digital investments
Explore segmentation, targeting, and customer journey planning
Use RFV (Recency, Frequency, Value) and LTV (Lifetime Value) modelling
Connect targeting with proposition development
Understand how propositions drive creative connections
Map the increasingly complex customer journey
Use data and technology to enhance CX
Build a customer-centric data strategy
Capture and use data to drive individualized communications
Develop an objective, cost-effective channel strategy
Understand timing and sequencing for effective digital communications
Learn how to brief and assess digital creative work
Maintain creative integrity throughout the process
Why Choose the Digital Marketing Strategy Masterclass?
Strategic focus: Learn to build digital marketing plans that drive regular results
Expert tuition: Gain insights from tutors who have extensive industry experience
Practical tools: Learn to apply proven frameworks to real-world marketing situations
Professional growth: Strengthen your skillset and stand out in a competitive market
DMA Learning products are accredited by the Institute of Data & Marketing (IDM), which ensures world-class standards and real-world relevance.
Tutors
Tim Hamill
Tim is the founding partner of The Project Delivery Company (PDC) and Data Ketchup; consultancies that specialise in training organisations to make smarter, more effective data-driven marketing decisions.
Frequently Asked Questions
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