26th Feb 2026 (Other dates available) Online
Copywriting for Social Course: Write Engaging Content that Converts
Social media is a vital tool that allows brands to communicate their voice effectively and engage their audience.
Whether you're posting on social media or publishing blog content, this practical course will show you how to write in a way that captures attention and drives real business results.
This one-day, live virtual course is designed to equip you with essential copywriting skills for today’s fast-moving digital landscape. Leave with a deep understanding of how to craft content that connects, drives engagement, and helps your organisation grow.
How this Copywriting for Social Media course helps you succeed
Understand how to write for different platforms and formats
Write compelling social and blog content that gets noticed
Communicate your brand voice with clarity
Improve your career prospects with practical, actionable insights
Equip you to stay ahead of the curve in content marketing
Introduction to DMA Copywriting Courses
Led by an expert tutor, this DMA Copywriting for Social course combines expert insight, practical techniques, and interactive sessions to improve your copywriting on a number of platforms. You’ll walk away empowered and confident, with new tools you can use immediately to elevate your content and effectively connect with your audience.
Programme
The DMA’S Copywriting for Social Masterclass offers you everything that you’ll need to succeed in content marketing. From developing a distinctive brand voice to writing compelling headlines that drive clicks, you’ll come away ready to get to work increasing your brand’s engagement on social media.
What Will I Learn?
You’ll cover the following key areas throughout the day:
Setting Targets: Setting goals to measure the success of your content marketing.
Content Integration: Learn how blogging and social media work together.
User-Centred Content: Creating content with a user-first mindset for the best results.
Content vs. Copy: Understand the difference between effective content and sales copy.
Structure and Flow: Learn how to perfectly structure blog posts and features for maximum impact.
Headlines: Craft attention-grabbing headlines to boost clicks.
Search Engine Optimisation: Boost your content’s visibility with industry-leading best practices.
Formulas and optimisation: Use proven social media copywriting formulas and optimise hashtags to boost performance.
Brand Identity: Define your brand’s personality and values to boost brand loyalty.
Platform Adaptation: Learn how to fit your language to different platforms.
Consistency: Implement consistent tone across all of the content you create.
Narrative Development: Develop a powerful brand narrative.
Emotional Impact: Use emotion to make your content more relatable.
Human Connection: Tell stories that humanise your brand to more deeply connect.
Case Studies: Utilise real-world case studies of standout content to see top quality examples of social media copywriting in action.
Interactive Elements: Group exercises and Q&A sessions for tailored feedback.
Why Choose the DMA Copywriting for Social Course?
Led By Industry Experts: Learn from professionals who have shaped strategies for major brands.
Practical and Hands-On Experience: Gain tools, templates, and insights you can apply immediately.
Career-Enhancing: Add in-demand copywriting skills to your personal marketing toolkit.
DMA-Accredited: Earn CPD points and boost your credibility with an IDM-recognised qualification.
Based On Real-World Campaigns: Learn from examples that show what success looks like in the field.
Tutors
Tim Tucker
Tim Tucker is a digital content strategist and copywriting specialist with a career spanning journalism, publishing, and brand consultancy.
Related courses & qualifications
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