13th Mar 2026 (Other dates available) Online
Campaign Planning Course: Build Seamless, Data-Driven Campaigns
Make every channel work harder — in synergy. Learn to create and execute successful omnichannel campaigns in this digital one-day masterclass.
This online campaign planning training will help take your planning skills to the next level.
You’ll discover how to integrate customer insights, performance data and CRM techniques to deliver consistent, effective communications with measurable impact. You’ll also learn how to use the power of data to inform your campaigns right from the start. Discover how to do data right and consider your customer’s needs in the planning stages of a campaign.
What you’ll gain from this Campaign Planning course
Create a clear framework for omnichannel campaign planning.
Learn about tools to integrate data, CRM, and creative into one seamless strategy.
Gain confidence in evaluating creative assets and managing campaign budgets.
Discover how to use data effectively for campaigns that deliver results.
Introduction to the DMA Omnichannel Campaign Planning Masterclass
Disjointed campaigns? Struggling to manage too many messages and channels? Then this course is for you.
You’ll gain practical, real-world strategies to bring everything together, from creative to CRM, and budgeting to briefing.
This digital course is perfect for marketers, brand leads, campaign managers and anyone who wants to build integrated campaigns that deliver results.
Programme
This one-day live virtual masterclass gives you the practical tools and confidence to plan and execute high-performing omnichannel campaigns. You’ll explore how to create coordinated marketing activity across multiple touchpoints — from email and social to CRM and beyond — ensuring your audience experiences a seamless journey at every stage. With a focus on planning, strategy, and execution, this course empowers you to engage customers more effectively and drive measurable results.
The course combines expert insight with real-world examples to help you master campaign integration. You’ll learn how to balance budgets, develop customer-centric messaging, write effective briefs, and use performance data to improve results. By the end of the session, you’ll have a complete framework for delivering campaigns that are consistent, creative, and commercially successful.
What will I learn?
Manage Omnichannel Campaigns: Learn what makes an omnichannel campaign work — and why coordination is the key to success.
Implement Profitable CRM Systems: Use journey planning and segmentation to personalise your approach and drive better engagement.
Create Customer-Centric Communications: Keep your audience at the heart of every decision, and deliver consistent brand messaging.
Build a Comprehensive Budget: Balance always-on activity with big campaigns, and manage ROI effectively.
Optimise Campaign Activity: Know what’s working and where to improve. Turn data into smarter decisions.
Create Strategic Briefs: Write inspiring briefs that align the entire team behind a single vision, and get results.
Develop Strong Propositions: Gain confidence in reviewing assets and shaping bold, effective creative ideas.
Use journey planning and segmentation to personalise your approach and drive better engagement.
Keep your audience at the heart of every decision, and deliver consistent brand messaging.
Balance always-on activity with big campaigns, and manage ROI effectively
Know what’s working and where to improve. Turn data into smarter decisions.
Write inspiring briefs that align the entire team behind a single vision, and get results.
Gain confidence in reviewing assets and shaping bold, effective creative ideas.
Why choose the DMA Omnichannel Campaign Planning Masterclass?
Expert-led Training: Learn from a seasoned strategist with 30 years of campaign experience for brands like British Airways, Ford, and GSK.
Career-enhancing CPD: Earn 7 CPD points and boost your skill set with future-ready marketing.
Real-world Tools: Templates and frameworks for your day-to-day work.
Customer-first Mindset: Learn how to create campaigns that feel seamless to your audience, and deliver better results.
Tutors
David Hearn
With 30+ years in marketing, working with powerhouses like The Economist, British Airways, Coca-Cola and Zoom, David brings unparalleled industry knowledge and cutting-edge insights from the worlds of direct, digital, and creative technology.
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