10th Mar 2026 (Other dates available) Online
Social Media Course: Master smart social strategies, tools and tactics
Expand your social media knowledge and learn how to do social data right with this two-day online social media course.
Learn practical strategies that will help improve your Social Media Marketing results and serve up campaigns that keep your customers at the forefront.
Take your social knowledge to the next level, learn new tactics and stay ahead of your competition with this insightful social media course.
How this training helps you succeed
Improve your performance and get results for your team
Enhance your career prospects by enhancing your knowledge
Stay up to date with the world of social media
Harness the power of tools, influencers, and communities to maximise engagement.
Acquire practical social media skills you can apply right away
DMA Social Media Masterclass
Delivered by Julie Atherton, a social media expert, this social media course is packed with knowledge-boosting information. Learn how to maximise the power of social media and deliver results, every time.
Programme
The DMA’s Social Media Masterclass will cover core social skills and tactics. On this social media training course, you’ll discover how to develop a data-backed Social Media strategy, set objectives, pinpoint powerful influencers and optimise your social content across core platforms. You’ll also discover how to build a comprehensive Social Media plan and determine KPI’s that will help you hit business objectives.
What will I learn?
Here are the core areas you’ll cover on the day.
Social Media & Engagement: Understand the basics of social media marketing and trends.
Importance of integrated planning: Discover the elements of an effective strategy and campaign planning.
Setting Objectives & KPIs: Set SMART objectives for social media.
Social Listening & Monitoring: Understand social listening.
Identifying Influencers: Learn the basics of influencer marketing.
Innovating in Social Media: Stay updated with trends and future planning.
Building a Content Strategy: Introduction to social media content planning, content pillars and platform-specific requirements (Facebook, Instagram, TikTok, etc.).
Selecting a Social Platform: Choosing channels based on objective as well as integrating paid, earned, and owned media.
Optimising Social Media Campaigns: Learn techniques to improve engagement and drive action as well as what metrics metrics to measure for better results.
Innovating in Social Media: Stay updated with trends and future planning.
Why Choose the DMA Social Media Masterclass?
Expert led Social Media training: Learn from the best Social Media experts.
Industry recognised course: Earn 7 CPD points and complete an IDM-accredited course.
Boost your Social Media career: Upskill and stay up to date with industry trends.
Learn skills you can apply right now: Our masterclasses are designed to drive immediate impact.
Discover how to do Social data right: Learn how to harness the power of smart data for better business results.
Tutors
Julie Atherton
Founder, Small Wonder
Julie Atherton is an experienced consultant and strategist. She has authored the books Social Media Strategy and B2B Social Selling Strategy, which are widely used by professionals and universities.
Related courses & qualifications
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