3rd Mar 2026 (Other dates available) Online
Behavioural Economics Course: Influence Behaviour and Drive Better Results
Unlock the science behind consumer decisions with this one-day behavioural economics DMA masterclass.
Explore the hidden forces that shape behaviour, and learn how to use them to craft effective marketing campaigns. This online behavioural economics course is designed to give you real insight into customer behaviour and decision-making. Create data-informed campaigns that reach customers in the right way.
What you’ll gain from this training:
Proven behavioural techniques for your next campaign.
Smarter ways to shape consumer choices.
A framework for understanding and influencing decision-making.
A new perspective on what drives customer behaviour.
Introduction DMA Behavioural Economics Masterclass
This one-day course is a great introduction to the science of consumer behaviour.
You’ll learn how to craft more effective communications, offers, and customer experiences by understanding the psychological motivations behind everyday decisions. This masterclass will give you a powerful set of tools to boost results and help you predict outcomes with more clarity.
Programme
This one-day online masterclass explores the fascinating world of behavioural economics and its impact on marketing. You’ll uncover the hidden psychological forces that influence customer choices — and learn how to apply them to shape more effective campaigns. The course will equip you with tools to understand and predict consumer behaviour with greater accuracy.
Through expert-led sessions, real-world examples, and interactive exercises, you’ll learn how to influence decision-making, design better customer journeys, and apply behavioural frameworks to drive action. Whether you're looking to refine your messaging, improve conversions, or add psychological insight to your strategy, this course will give you a competitive edge and a deeper understanding of your audience.
What will I learn?
Here are the main areas you’ll cover on this course.
Discover the principles of behavioural economics and how they fit within marketing.
Learn the history, context, and practical uses of behavioural science.
Explore dual-system thinking.
Understand how choice overload and scarcity impact behaviour.
Get an introduction to neuromarketing and its role in influencing outcomes.
Learn how biases influence consumer decisions, and how to apply the right ones.
Understand the goal of behavioural economics in improving campaign impact.
Master 10 proven techniques for shaping choices.
Learn how to influence customer behaviour.
Learn how to communicate with more clarity.
Why choose the DMA Behavioural Economics Masterclass?
Expert-led Training: Learn from a seasoned strategist with over 20 years’ experience in digital, direct response, and behavioural campaign planning.
Career-boosting Credentials: Earn 7 CPD points and gain a course completion certificate accredited by the IDM.
Real-World Expertise: We pack every session with practical tools, frameworks, and insights you can apply immediately.
Marketing Psychology: Understand how behavioural science can improve your creative, targeting, and messaging strategy.
Tutors
Rob Manning
Rob is Group Account Director at award-winning brand and direct response agency Jacob Bailey. Since 2003, he’s delivered high-performing integrated campaigns for brands like AXA, BT, and Barclaycard
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