Webinar: Why Trust is a Brand's Superpower

Trust is the invisible currency that drives growth and shapes consumer behaviour.

Yet, despite its power, there's little empirical evidence to show why trust matters, how it is made, or what it is truly worth to brands and organisations.

On Wednesday 28 January, join a line-up of industry leaders as they unpack why understanding and measuring trust is becoming a game-changer. Rachel Aldighieri, CEO, DMA will chair, bringing her perspective on how trust is shaping the future of data-driven marketing.

You'll also hear from:

• Eve Stansell, Planning Director, Marketreach

• Karl Saade, Planning Director, MG OMD

• Matt Bourn, Director of Communications, Advertising Association andauthor of Trusted Advertising

Plus, gain exclusive insights from Marketreach's pioneering research, The Trust Factor, including:

• What trust is and how it is made (there are 8 components to trust)

• The commercial impact of trust (why it pays to be trusted)

• How trust shapes consumer attitudes and behaviours

• Why trust is essential in communications

• How trust is impacted by different media

This is your chance to join the conversation and challenge your thinking about how trust can transform the future of brand relationships.