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Customer Engagement 2025

London

Customer expectations are evolving fast. Is your loyalty strategy keeping pace?

Join us to discover what is truly driving customer loyalty in 2025, and how to build stronger, longer-lasting relationships that fuel growth.

This year, we're focusing on the powerful combination of data, creativity and technology, which together are transforming marketing effectiveness.

With brand-new DMA research looking into how customer data maximises both acquisition and loyalty, now is the time to rethink what customer engagement really means to your business. As loyalty becomes more central to long-term success, it is not just your tools that need to evolve, but also the skills, mindsets and team structures that support them.

Chaired by Scott Logie, Chair of the DMA Customer Engagement Committee, this half-day conference will bring together leading voices from across the industry to share exclusive insights and practical strategies for building engagement that lasts.

What to expect:

A morning of thought-provoking keynotes, lively panels and real-world case studies, covering:

  • The skills and team structures needed to build loyalty from the inside out.

  • The impact of Agentic AI and the rise of automation.

  • How to gain stakeholder buy-in and make the case for investment in people and tools.

  • Ways to measure and maximise marketing effectiveness across the customer journey.

Whether you are starting from scratch or levelling up, you will leave with fresh inspiration, sharp insight and practical tools to take your customer engagement strategy further.

Speaker details will be released soon.

Reserve your spot today.

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700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.

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