29th Jan 2026 (Other dates available) Online
Customer Insight Course: Learn customer behaviour to drive results
Many marketers don’t fully understand how their customers engage with their brand and the world around them.
Get a step ahead with this hands-on customer insight course that shows you how to analyse data, identify behavioural trends, and use insight to create smarter, more effective marketing strategies.
This one-day, live virtual course teaches you how to apply both the art and science of insight to customer and market data, so you fully understand the wants and needs of consumers. Leave feeling empowered, with actionable steps to implement immediately.
How this Customer Insight training helps you succeed
Make a real impact in your current marketing role
Start applying insights to your campaigns right away
Learn to turn customer data into actionable strategy
Build confidence in segmentation, targeting, and retention
Introduction to Customer Insight Training
Delivered by an experienced tutor with decades of real-world marketing expertise, this practical insight masterclass is designed to help you interpret customer behaviour, uncover new opportunities, and develop strategies that put your specific audience at the centre of your marketing activity.
Programme
The DMA’s Customer Insight Masterclass covers everything from understanding data sources to using AI to improve retention. You'll leave with a clear roadmap for ensuring customer insights play a role in all aspects of your marketing practice moving forward.
What will I learn?
Here are the core areas you’ll cover during the course.
Why Insight Matters: Explore the business value of insights and learn how it drives ROI.
Sources of Insight: Learn to interpret data from multiple channels and weave it into your marketing strategy.
Managing Insight: Learn how to foster a data-led culture and embed insight across your team.
Insight Process: Discover tools and frameworks for analysing and presenting insights clearly.
Profiling and Segmentation: Use behavioural and demographic data to group your customers more effectively.
Technology for Insight: Understand the benefits of a single customer view and how to achieve it.
Customer Acquisition: Map the customer journey and plan more targeted, successful campaigns.
Customer Retention: Leverage AI and lifetime value metrics to boost loyalty and retention.
Workshop Session: Apply what you’ve learned in guided, practical exercises.
Why Choose This Customer Insight Masterclass?
Expert-Led Learning: Learn from an industry leader with over 30 years of experience.
Practical and Immediate: Walk away empowered, with tools and techniques you utilise straight away.
Career-Enhancing: Gain valuable skills that employers are actively looking for.
IDM-Accredited: Earn CPD points and obtain a recognised qualification.
Tutors
Mark Patron
Mark Patron is one of the UK’s leading voices in data-driven marketing. With over three decades of experience in customer insight, he has helped shape strategies for major brands and agencies.
Related courses & qualifications
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