14th Jan 2026 (Other dates available) Online
Customer Retention Course: Turn Insights Into Loyalty and Long-Term Growth
Customer Retention Masterclass: Turn Insights Into Loyalty and Long-Term Growth
In today’s competitive marketplace, acquiring new customers is only half the story; holding onto them is essential for brand longevity and strategic growth.
This one-day, practical Customer Retention course shows you how to understand, engage, and retain loyal customers.
Get ahead of your competition; use practical, data-driven strategies to tailor communications, build smarter contact strategies, and measure the true impact of long-term brand loyalty.
How this Customer Retention Training helps you succeed
Practical Frameworks: Create effective customer retention strategies.
Analyse Effectively: Learn how to turn customer data into meaningful, personalised communications.
Data Confidence: Analyse customer loyalty data effectively.
Understand Customers: Gain a clearer understanding of your customer journey, and how to improve it.
Tools and Templates: Trusted guides you can apply right away in your own business.
Upskill for the Future: Learn the right techniques to boost your personal performance and long-term career prospects.
Introduction to the DMA Customer Retention Masterclass
This hands-on, one-day session is designed for marketers, CRM specialists, and customer experience professionals who want to improve customer loyalty and retention through data-driven decision-making.
You will learn how customer behaviour influences the brand journey, master analytical methods for measuring brand loyalty, and create a retention strategy designed for your audience and business goals.
Whether you’re working in B2B, B2C, not-for-profit or the public sector, this course gives you practical tools to deliver real, measurable results.
Programme
This is a one-day virtual masterclass, delivered live. The course material includes interactive workshops, case studies, and actionable insights you can apply straight away.
You'll learn everything from the basics to advanced strategy, covering the whole customer retention process, and how to use data to improve customer engagement.
Here’s what you’ll cover during the day:
Understanding Your Customer
Customer First Thinking: What customer retention and loyalty really mean.
Data Driven: How to map and analyse the customer journey using data and research.
Analyse and Improve: How to evaluate customer retention using the latest analytical methods.
Measure and Drive: The ROI of loyalty programmes and engagement tactics.
Planning Your Strategy
Develop and Deliver: effective contact strategies across the customer lifecycle.
Practical Workshop: Plan your own contact strategy in this hands-on session.
Personalised Customer Experience: Using data to personalise web, contact centre, and in-store experiences.
Grow Connections: Ensuring data drives meaningful, human communication.
Practical Customer Retention Strategies
Analyse and Learn: From case studies from across sectors including B2B, B2C, public, and not-for-profit.
Actionable Learning: Come away with a real-world customer retention checklist you can implement immediately.
Customer First Thinking: What customer retention and loyalty really mean.
Data Driven: How to map and analyse the customer journey using data and research.
Analyse and Improve: How to evaluate customer retention using the latest analytical methods.
Measure and Drive: The ROI of loyalty programmes and engagement tactics.
Develop and Deliver effective contact strategies across the customer lifecycle.
Practical Workshop - Plan your own contact strategy in this hands-on session.
Personalised Customer Experience for using data to personalise web, contact centre, and in-store experiences.
Grow Connections to Ensuring data drives meaningful, human communication.
Analyse and Learn from case studies from across sectors including B2B, B2C, public, and not-for-profit.
Gain actionable learning and leave with a real-world customer retention checklist you can implement immediately.
Why choose the DMA Customer Retention Masterclass?
Practical and actionable: Learn strategies you can apply right away in your role.
Career-boosting: Equip yourself with in-demand skills to stand out in a competitive job market.
Cross-sector relevance: Gain insights from a diverse range of industries to broaden your knowledge.
CPD-certified: Earn 7 CPD points and a recognised certificate of completion.
Ready to turn data into deeper customer relationships?
Book your place on the DMA Customer Retention Masterclass today.
All DMA Learning products are accredited by the Institute of Data & Marketing (IDM), ensuring the highest standards of professional training. Every course is underpinned by the DMA Code, promoting data-driven, customer-first marketing.
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