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Subject

Customer Experience

Great customer experience turns buyers into loyal advocates.

Here you’ll find all DMA’s training, case studies and reports to design experiences that stand out. From mapping journeys to personalising interactions, these resources will help you increase retention, grow lifetime value, and turn customers into loyal advocates.

Reports, guides & templates

Report
People discussing data

24th Jul 2025

The Value of Automation Report 2025

Discover automation's true marketing impact.

Report
People discussing data

26th Jun 2025

The Value of Customer Data Report 2025

Your essential guide to how customer data increases marketing effectiveness.

Guide

12th Jun 2025

Do Data Right With the New DMA Data Protection Templates

The DMA is proud to launch a powerful new suite of data protection templates, exclusive to DMA membe…

Report
People in discussion

27th Feb 2025

Customer Engagement Future Trends Report 2025

How aligned is your customer engagement strategy to what truly matters to customers?

Report
Women talking

19th Nov 2024

Customer Engagement Report 2024

For the first time ever, our Customer Engagement Report brings together insights from both marketers…

Report
Hands at a keyboard

20th Jun 2024

Email Benchmarking Report 2024

In today’s diverse marketing landscape, effective customer engagement is not just about selecting th…

Report
Women looking converned at computer

8th May 2024

What's your cost-of-living crisis exit strategy?

Economic pressures have plagued households for several years, with brands facing the challenge of en…

Report
People talking

8th Feb 2024

Customer Engagement: Future Trends Report 2024

As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are n…

Report
Man creating graphics

5th Feb 2024

Charity Marketing Effectiveness Report 2023

With the UK charity sector experiencing its first income decline in eight years, marketers had to ge…

Report
Men talking

12th Sep 2023

Customer Engagement 2023: How to Win Back Customers and Rebuild Loyalty

How have consumer habits changed in response to the ongoing cost-of-living crisis? Find out in the l…

Report
People concentrating

25th Apr 2023

Consumer Email Tracker 2023

What do customers think about email? The latest Consumer Email Tracker reveals consumers find an inc…

Report
Gloved hands on keyboard

1st Apr 2023

What's your cost-of-living crisis exit strategy in 2024?

Economic pressures have plagued households for several years, with brands facing the challenge of en…

Courses & qualifications

Qualification
Women teaching in an office

Anytime Online

Marketing Qualification

This course will provide you with the knowledge and practical skills you need to plan, execute, and …

Qualification
Laptop and mobile

Anytime Online

Email Marketing Strategy Qualification

Help turn everyday emails into smart, data-driven copy that connects with your audience and supports…

Qualification
People brainstorming

Anytime Online

Digital Marketing Strategy Qualification

Are you looking to stand out online and drive more traffic to your website? The DMA qualification in…

Qualification
Man in a planning session

Anytime Online

Customer Data Strategy Qualification

Do you want to create smarter strategies fuelled by customer data? The DMA Customer Data Strategy Qu…

Qualification
Data on screen

Anytime Online

Behavioural Economics Qualification

The Behavioural Economics Qualification is your fast-track to mastering the science of human behavio…

Masterclass
People shaking hands

14th Jan 2026 (Other dates available) Online

Customer Retention Course: Turn Insights Into Loyalty and Long-Term Growth

Unlock the secrets to lasting customer relationships and long-term brand loyalty.

Masterclass
Two people talking with computer

15th Jan 2026 (Other dates available) Online

Digital Marketing Course: Learn how to plan and execute high performing digital campaigns

Are you ready to transform how you plan and execute your digital marketing campaigns?

Masterclass
Man talking through data

29th Jan 2026 (Other dates available) Online

Customer Insight Course: Learn customer behaviour to drive results

Many marketers don’t fully understand how their customers engage with their brand and the world arou…

Post Grad
People discussing plans

2nd Feb 2026 (Other dates available) Online

Postgraduate Marketing Diploma

Learn how to develop data-backed marketing strategies and get the most out of your team.

Masterclass
Hands at a keyboard

3rd Feb 2026 (Other dates available) Online

Copywriting for Web & Email Course: Create Copy That Connects and Converts

In the digital world, great copy is what cuts through the noise. Whether you're writing for your web…

Qualification
Hands on keyboard

3rd Feb 2026 Online

Digital Copywriting Qualification

Take your writing skills to the next level with the DMA Digital Copywriting Qualification. Learn how…

Masterclass
Fingers using a mobile phone

26th Feb 2026 (Other dates available) Online

Copywriting for Social Course: Write Engaging Content that Converts

Social media is a vital tool that allows brands to communicate their voice effectively and engage th…

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We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.

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