15th Jan 2026 (Other dates available) Online
Digital Marketing Course: Learn how to plan and execute high performing digital campaigns
Are you ready to transform how you plan and execute your digital marketing campaigns?
Our Digital Marketing Masterclass has been carefully crafted to help you master the skills that drive real results.
Our virtual Digital Marketing Masterclass will equip you with practical skills to help boost your marketing campaign success, taught live by one of our marketing expert in just one day.
What you’ll gain from this online digital marketing masterclass:
Identify the right digital channels to reach your audience more effectively
Evaluate campaigns to optimise your future content
Develop your skills to stand out and produce results
Learn how to apply new techniques to boost your marketing impact
Introduction to Digital Marketing Masterclass
In just one day, our Digital Marketing training course will deepen your understanding of how to tailor your marketing to meet customer needs, while refreshing your skills in crafting effective copy, including email and affiliate marketing.
Programme
The DMA’s Digital Marketing Masterclass covers it all. You’ll dive into consumer behavior insights, learn how to adapt your content to shifting trends, and master omnichannel campaigns. Plus, you’ll understand how to analyse social media patterns and craft responsive email campaigns like a pro.
What will I learn?
Here is everything our virtual Digital Marketing training course covers:
Use key tools to understand consumer behaviour
Plan customer journeys and develop relevant online personas
Develop omnichannel strategies to increase engagement and conversions
Ensure user experience is at the heart of your digital marketing plan
Understand mobile search and responsive design
Use mobile interaction tools and localised content to drive sales
Exploit the power of search to reach your audience using the right keywords
Build keyword strategies and set up Pay Per Click campaigns for success
Understand social media channel preferences and create content that resonates
Turn social media relationships into sales opportunities
Assess paid advertising options and explore creative formats
Use analytics to measure campaign effectiveness
Work with affiliates to create new sales opportunities and optimise performance
Build email opt-ins, segmentation strategies, and optimise delivery
Explore automation and testing to improve results
First steps in digital campaign analytics
Test, learn, and optimise based on insights
Why Choose the Digital Marketing Masterclass?
Comprehensive learning: Master all the key elements of digital marketing in one day
Expert guidance: Gain industry insight from a tutor with over 30 experience
Hands-on skills: Develop your knowledge and practical skills to improve campaigns
Career boost: Enhance your professional skill set to stay ahead in your field
Industry recognition: Earn 7 CPD points and complete a course accredited by the IDM
DMA Learning products are accredited by the Institute of Data & Marketing (IDM), which ensures world-class standards and real-world relevance.
Tutors
David Hearn
With 30+ years in marketing, working with powerhouses like The Economist, British Airways, Coca-Cola and Zoom, David brings unparalleled industry knowledge and cutting-edge insights from the worlds of direct, digital, and creative technology.
Frequently Asked Questions
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