3rd Feb 2026 Online
Digital Copywriting Qualification
Digital Copywriting is an essential skill that impacts all of your marketing activities. Take your writing skills to the next level with the DMA Digital Copywriting Qualification. Learn how to write copy that gets results and drives impact within your business.
Want to elevate your copywriting skills to help stay on top of trends? Or perhaps you’re eager to master a new writing skill that'll help you advance your position at work? This DMA qualification in Digital Copywriting will give you all the tools and know-how to create powerful content that delivers across various digital platforms.
Understand how audiences consume digital content differently from print
Write engaging web, email, and social media copy that aligns with a content strategy
Create standout messaging for both B2B and B2C audiences
Respond to online comments and feedback with clever, on-brand copy
Measure digital content performance and use valuable insights to improve impact
This online copywriting training is fully online and spans two days as a live, virtual classroom, comprising 35 CPD hours in total.
What is a DMA Digital Copywriting Qualification?
The Digital Copywriting course is a prestigious, IDM-accredited qualification designed to sharpen your copywriting skills so that you can create engaging copy that converts. Whether you're looking to boost your current role or advance your career, brushing up on your digital copywriting skills is never a bad idea; perfecting your craft can make all the difference.
During this two-day course, you’ll analyse real-world case studies, watch video tutorials, perfect content templates, and participate in interactive exercises that have been created to encourage you to put your theory into action right away.
You’ll gain industry insights, hands-on experience, and the confidence to write copy that performs well in a digital world that is forever changing.
What will you learn?
During this Digital Copywriting course, you will learn everything there is to know about digital copywriting, including planning, creation, branding, and tailoring your writing for different audiences and media channels.
Digital Copywriting Course content
Introduction to writing for digital channels:
How readers interact with digital content
Web usability research and what it means for effective writing
Skimmers and scanners vs longer readers
Writing to aid scanning:
How to write clear and concise copy
Improving sentences and paragraphs for higher engagement and response
Writing headlines and sub-headlines that grab attention
Web content
Constructing strong landing pages
How Search Engine Optimisation (SEO) affects digital content
Writing effective CTAs (calls to action) for digital content
Making emails and email marketing campaigns work harder:
Getting the subject line right
Writing personal copy for higher engagement
Persuasive copywriting:
Balancing logic, emotion, and values in your copywriting
Benefits vs Features and how to use each of them effectively
Writing the best calls to action (CTAs)
Other session elements:
Look at examples of successful content from various brands to illustrate key points
Group sessions and Q&As offer the chance to learn from your peers and receive personalised feedback
Content Marketing Overview:
Establishing your goals for content marketing
Integrating blogging, social media, and other content formats into your marketing strategy
Ensuring your content is user-focused
Writing Engaging and Compelling Content:
Identifying what makes content effective and differentiating it from promotional copy
Developing appropriate content ideas for your brand
Structuring blog posts, long-form content, articles, and features for maximum impact
Crafting effective headlines and driving audience interaction
Boosting visibility for your content through Search Engine Optimisation (SEO)
Establishing a Voice and Tone for Your Brand:
Defining and clarifying your brand’s personality to inform Voice and Tone
Using appropriate language to engage your audience across different content platforms
Implementing style points to enhance content effectiveness
Social Media Copywriting:
Getting more click-throughs from social posts
Optimising social engagement: comments, reactions, and shares
Copywriting formulas that work on social media
Using hashtags to get higher visibility
Storytelling:
Crafting your organisation’s ‘narrative’ as a basis for your copywriting
Injecting emotion into your copy
Using personal stories to bring your brand to life
Other session elements:
Look at examples of successful content from various brands to illustrate key points
Group sessions and Q&As offer the chance to learn from your peers and receive personalised feedback
Who is this course for?
The Digital Copywriting course is designed for:
Content creators seeking to refine their digital copywriting skills.
Marketing professionals who want to enhance their digital copywriting skills.
Anybody looking to learn how to write persuasive copy to advance in their work.
The course material that DMA provides will not just teach you important theory regarding copywriting and digital content creation, but also give you the chance to apply what you learn in a supportive setting.
How will you be assessed?
To obtain your Digital Copywriting Qualification, you’ll be expected to:
Scored over 60% to pass an assignment
Why choose the DMA Digital Copywriting Course?
Flexible learning: You can learn from home, and once you’ve completed the course learning, you’ll have up to three weeks to do your online assessment, in which you’ll need a score of 60% minimum to pass.
Joining a community: You’ll be part of a network of fellow copywriting professionals that you can connect with to help share fresh ideas and keep your skills sharp.
Practical learning: This two-day session is not just centred around theory as its interactive learning style encourages you to get stuck in right away.
Trusted platform: Gain confidence and credibility by following the DMA Code, which is a trusted resource for top-notch courses and teaching materials.
Tutors
Tim Tucker
Tim Tucker is a digital content strategist and copywriting specialist with a career spanning journalism, publishing, and brand consultancy.
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