The Value of Automation Report 2025

Marketers are under pressure to do more with less.

While automation has long been seen as a time-saver, it’s also proving itself as something far more powerful: a performance driver.

Our new report, The Value of Automation, sponsored by Marigold, reveals just how much value automation can unlock across the marketing funnel.

Drawing on the DMA Effectiveness Databank, which holds insight from 1,720 award campaigns submitted between 2017 and 2024, the report analyses a specific cohort of 153 campaigns that used automation.

The results from the analysis are compelling, here's just a glimpse of what the full report uncovers:

• The use of automation has a +50% effectiveness boost when it comes to driving performance marketing effects.

• Automation increases marketing ROI by +32%.

• Automation can be used to raise levels of brand interest, drive revenue and increase the efficiency of marketing budgets.

Whether it’s through personalisation, smarter media spend, or sharper insight generation, automation is proving its ability to not only streamline, but strengthen marketing outcomes.

Why this report matters In an environment of shrinking budgets and rising expectations, marketers need hard evidence of what works.

This report provides exactly that: Clear data. Proven value. Practical insight.

It gives marketers the confidence to invest, optimise, and make the case for automation across their organisation. Discover where automation delivers the biggest impact and how to unlock it.