DMA X Plinc - The Personalisation Payoff

It's a fantastic opportunity to connect with 30-40 CRM marketers based in the North for a morning of networking, research & insight and ending with the opportunity to hear from senior CRM leaders.

Customer data is more than just a hygiene factor. Loyalty strategies go beyond hitting retention KPIs.

Join the DMA's Ian Gibbs as he shares insights from two new reports: The Long and Short of Loyalty and The Value of Customer Data.

Based on analysis of over 1,700 campaigns from the DMA's Effectiveness Databank, Ian will reveal how customer data drives marketing success—and how loyalty-led thinking can boost acquisition too.

Be one of the first to hear the findings of Plinc's latest consumer research report: The Personalisation Payoff: Trust, Timing, and What Drives Real Response.

They will share how personalisation strategies are translating into real customer response — from simple tactics like send-time optimisation and product relevance to more advanced approaches like predictive recommendations and cross-channel consistency.

You'll hear:

• What customers genuinely value (and dislike) in brand communications

• What makes personalisation feel truly relevant

• How different tactics perform - from the basics to the most sophisticated

• Real-world insights from a panel of CRM Leaders sharing their experiences