Resources

Toolkits & Templates

Our resources are developed in collaboration with the DMA community to share expert knowledge and best practice from across the industry.

Enjoy exclusive access to a comprehensive suite of resources expertly crafted to help organisations do data right. Whether navigating complex legal frameworks or staying ahead of evolving compliance standards, our resources support you to operate with integrity and assurance. Guided by the customer-first principles of the DMA Code and informed by our community of marketing professionals, these resources include data protection guidance, practical templates, and training materials, tailored to the data and marketing industry. Membership unlocks a trusted network and the tools needed to stay compliant, confident, and connected.

Featured toolkits & templates

Report

Guide

Report

Guide

24th Jul 2025

The Value of Automation Report 2025

Discover automation's true marketing impact.

11th Jul 2025

Soft Opt-In For Charities: Your Questions Answered Document

We have worked with our expert Governance Committee to create a new "Soft Opt-In For Charities: Your Questions Answered" document to support our members. This resource answers the most common questions we've received from charities and explains what the soft opt-in could mean for the sector.

26th Jun 2025

The Value of Customer Data Report 2025

Your essential guide to how customer data increases marketing effectiveness.

19th Jun 2025

Door Drop Report 2025

Discover the Data Driving Door Drop Success

12th Jun 2025

Do Data Right With the New DMA Data Protection Templates

The DMA is proud to launch a powerful new suite of data protection templates, exclusive to DMA members, to help businesses "Do Data Right" in accordance with the DMA Code.

ALL DMA TOOLKITS AND TEMPLATES

Content Pillars

Subjects

Research reports

Explore in-depth research to help you understand the latest marketing trends and consumer behaviours.

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Guidance

Practical advice to give you clarity and confidence in tackling today's marketing challenges.

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Templates

Ready-to-use templates designed to save you time and streamline your work..

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Are you looking to harness the power of data in your marketing planning?

Qualification

Anytime Online

Data and Analytics Qualification

Do you want to make smarter decisions using data? The DMA Data and Analytics Qualification is your o…

Qualification

Anytime Online

Customer Data Strategy Qualification

Do you want to create smarter strategies fuelled by customer data? The DMA Customer Data Strategy Qu…

Qualification

Anytime Online

Content Marketing Strategy Qualification

Do you want to create smarter campaigns that focus on your customers’ needs?

Qualification

Anytime Online

Campaign Data Strategy Qualification

The DMA Campaign Data Strategy Qualification is your chance to level up fast.

Qualification

Anytime Online

Behavioural Economics Qualification

The Behavioural Economics Qualification is your fast-track to mastering the science of human behavio…

Legal & compliance support

We want every marketer to do data right. That’s why we’ve created expert-led guides, toolkits, and templates to help you understand data protection, apply marketing best practices, and use compliance to strengthen your business.

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700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.