Research

As the backbone of UK marketing, we unite industry-leading minds and resources to help you turn data into insight, and insight into marketing impact. 

Our research portfolio makes it easy to stay ahead in the industry. This includes:

• Critical analysis of market trends - so you can spot emerging opportunities and potential disruptors before the competition

• Deep dives into consumer behaviour - so you can understand what drives your audience and use this insight to create more effective campaigns

• Tracking of new technologies - so you can discover which innovations are shaping the industry right now

• Objective benchmarking - so you can gauge your performance against market data and industry standards

We combine strategic research with practical application, ensuring marketeers have everything they need to succeed. Whether you are focused on winning pitches, designing customer-centric strategies, or driving performance, our insights will help you to build trust, spark innovation, and fuel business growth. 

Underpinned by DMA Effectiveness Data Bank

All of our research is powered by the DMA’s unique effectiveness data bank. This library brings together thousands of campaign results and performance metrics, unlocking clear evidence of what drives marketing success, powerful benchmarks for ROI and customer impact, and exclusive information from award-winning campaigns. 

Doing data right is how our members build demonstrable trust, loyalty, and results. Agencies, brands, and MSPs rely on our data-driven research to support stakeholder confidence, regulatory compliance, and marketing excellence.