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As the UK’s leading body for data-driven marketing professionals, the DMA is the go-to place for guidance. Whether you're just starting out or a seasoned expert, our site is designed to help you grow your knowledge, stay compliant, and lead responsibly.

In this section you will find guides and advice from our community of councils and committees based on our headline research projects in which marketing practitioners offer their first-hand advice on the trends identified through the DMA’s various insight reports.

Use the search bar or explore our training and insight sections to discover more resources, events, and best practice guidance. You can also sign up for member-only content and industry news updates.

The DMA exists to support responsible marketing – and that starts with having the right tools, the right training, and the right guidance. So dive in, and make the most of everything we offer.

Discover Our Resources

Find the information and tools that suit your needs.

    Research reports

    Explore in-depth research to help you understand the latest marketing trends and consumer behaviours.

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    Guidance

    Practical advice to give you clarity and confidence in tackling today's marketing challenges.

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    Templates

    Ready-to-use templates designed to save you time and streamline your work..

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Explore our latest webinars

Stay up to date with the latest expert discussions and thought leadership through our library of on-demand webinars and podcasts. Covering topics from data privacy and compliance to innovative marketing techniques, these recordings deliver actionable insights from industry leaders that you can apply to your day-to-day activities

Webinars

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We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.

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