19th Mar 2026 (Other dates available) Online
B2B Marketing Course: Build Strategic Skills That Drive Results
Supercharge your B2B marketing results with our masterclass. Learn how to target B2B audiences effectively using smart data.
Over this 2-day B2B marketing course, you’ll uncover the tools, tactics and thinking behind today’s top-performing B2B marketers. Uncover the channels that work best for your business and create marketing campaigns with your customers’ needs at the forefront. Upskill in B2B marketing and ensure you’re up to date with the latest tactics and tools so that you can stay agile and adapt.
This B2B marketing training will help you to:
Create simple strategies that deliver results aligned with business goals.
Use innovative tools and tactics you can apply right away.
Deliver smarter content and email marketing skills.
Take a future-ready approach to data and tech.
Introduction to the DMA B2B Marketing Masterclass
You'll explore real-world examples, innovative technologies, and learn to build effective, data-driven campaigns.
Whether you’re growing into a strategic role or looking to refresh your skills, you’ll leave with a clear, confident plan for your B2B marketing.
Programme
This two-day live masterclass delivers a practical, up-to-date look at the B2B marketing landscape. You’ll explore emerging trends, understand how external factors are shaping the industry, and learn how to apply measurable marketing tactics that align with business strategy and drive performance.
You’ll also dive into content strategy, advanced email marketing, and cutting-edge tools like AI and automation to enhance the customer journey. With expert guidance, real-world case studies, and actionable techniques, you’ll leave equipped to optimise campaigns, engage your audience more effectively, and deliver results that support long-term business growth.
What will I learn?
The Future of B2B Marketing: Explore the macro forces shaping your landscape and how to respond.
Measurable Marketing: Learn how to build campaigns that deliver.
B2B Marketing Operations: Explore the systems and structures behind high-performing teams.
Aligning with Business Strategy: Get marketing, sales, and customer service working together to increase revenue and generate sales leads.
Data-Driven Insights: Get to grips with data as a growth tool; from customer lifetime value to ABM strategies that drive measurable results.
Content Marketing: Create relevant, results-driven B2B content that connects with your audience at every stage.
Cutting-Edge Tools: Discover how to use smart tools to enhance targeting, segmentation, and the customer journey.
Advanced Email Marketing: Refine your email strategy with techniques to boost engagement.
B2B Customer Experiences: Build meaningful interactions across channels; from KPIs to social media campaigns that improve cross- and upsell.
Expert-led training: Learn from a recognised leader in the industry with proven success in B2B marketing.
Career-boosting credentials: Earn 14 CPD points and enhance your career with a digital course accredited by the IDM.
Real-world knowledge: Get practical, usable tools, and insights in every session.
Strategic Edge: Stay future-ready with a clear understanding of how B2B is evolving.
Ready to transform your B2B marketing strategy? Let’s get started.
Tutors
Komal Helyer
Managing Director, Profusion
Komal is the award-winning Managing Director of Profusion CRM and Chair of the DMA Email Council.Komal is the award-winning Managing Director of Profusion CRM and Chair of the DMA Email Council.
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