12th Mar 2026 (Other dates available) Online
Data-Driven Marketing Course: Unlock Insights, Improve ROI, and Power Smarter Campaigns
Make your data work harder and smarter.
From setting goals to optimising marketing spend, leveraging data is crucial for outstanding campaign performance.
This one-day, online masterclass will give you the confidence and skills to use data to define clear metrics, improve marketing effectiveness, and fuel growth.
With expert guidance and practical exercises, this course will help you make sense of the numbers, spot valuable insights, and apply them directly in your own campaigns.
How will this course will you succeed?
Practical Knowledge: Understand how to use key marketing metrics and performance indicators.
Data Insights: Learn how to use data correctly to improve your campaigns and optimise spend.
Develop Key Tools: Learn how to segment your audience and develop data-informed personas.
Simple Strategies: Practical methods for measuring ROI, customer value, and campaign success.
Career Confidence: Boost your career through confidence with data
Introduction to the DMA Marketing Data Masterclass
Award-winning educator Tim Hamill will move past marketing jargon to focus on practical data. You’ll explore how to make data-driven decisions that align with business goals, and learn to assess which metrics matter most.
Programme
This full-day online masterclass combines expert insight with practical learning. You’ll analyse data from real-life case studies, look at performance metrics and audience segmentation, and how to turn raw data into meaningful marketing strategy.
This practical course will help you turn theory into practice, whether you're just getting started with data analysis, or are looking to improve your analytical thinking. You’ll leave with tools and techniques you can apply to your own campaigns, and understand how to make more intelligent marketing decisions that lead to measurable results.
What will I learn?
Here is a breakdown of the course content:
Explore and assess different sources of marketing data.
Understand and overcome common data challenges.
Learn best practice data collection and management.
Use data to support long-term business growth.
Set realistic objectives using direct response metrics.
Identify and track key performance indicators (KPIs).
Calculate customer acquisition costs.
Apply lifetime value analysis to guide strategic decisions.
Learn how to extract actionable insights from raw data.
Segment your audience for precise targeting.
Develop meaningful customer personas using real data.
Avoid misleading assumptions by analysing data correctly.
Use third-party data sources to support your decisions.
Understand the fundamentals of data storytelling.
Create compelling narratives from your marketing data.
Use insights from your current audience to attract new customers.
Discover which metrics matter most when evaluating campaigns.
Improve efficiency and marketing spend ROI.
Use your new tools and techniques on your next campaign.
Why choose the DMA Marketing Data Masterclass?
Expert-led training: Learn from an industry expert with real-world experience and an award-winning teaching style.
Actionable skills: No-nonsense tools and techniques you can use straight away.
Career-enhancing: Position yourself as a data-smart marketer with in-demand analytical skills.
CPD-certified: Earn 7 CPD points and a certificate of completion, accredited by the IDM.
Tutors
Tim Hamill
Tim is the founding partner of The Project Delivery Company (PDC) and Data Ketchup; consultancies that specialise in training organisations to make smarter, more effective data-driven marketing decisions.
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