DMA's Guide to Best Practice Measurement

Recent findings from"The Value of Measurement 2024 - A DMA Effectiveness Databank Report" reveal a compelling truth - campaigns measured using best practice measurement techniques achieve a 42% uplift in total business, brand, and response effects.

To help you defend, optimise and grow your marketing budget with confidence, we've partnered with leading practitioners to develop our comprehensive Guide to Best Practice Measurement.

As a DMA member, you have exclusive access this in-depth guide, which explores six essential measurement techniques:

• Marketing Mix Modelling (MMM) - In partnership with magic numbers

• Multi-Touch Attribution (MTA) - In partnership with UniFida

• Sales Uplift Measurement - In partnership with ViewersLogic

• Brand Lift Measurement - In partnership with On Device

• Ad-Testing - In partnership with System1

• Brand Tracking - In partnership with YouGov

Each is thoroughly explained with practical guidance on when and how to use them for maximum benefit. You can look at each individually by clicking the links above.

Make the most of your DMA membership to prove the effectiveness of your marketing spend.